Woo Newsroom

What is Woo?

Woo is the company behind the leading open-source ecommerce platform, WooCommerce, powering 4M+ stores.† Built on WordPress, WooCommerce empowers anyone, anywhere, to sell anything with truly unlimited extensibility, flexibility, and control over how they build and evolve their business.

Launched in 2011 and acquired by Automattic in 2015, Woo is a fully distributed company with employees worldwide.

† StoreLeads, September 2025

WooCommerce in numbers

4M+

live installations.†
 

StoreLeads (using WooCommerce Cart/Checkout),
State of Ecommerce

33%

of all ecommerce is powered by WooCommerce.

StoreLeads, Growth of WooCommerce

1,300+

official WooCommerce Marketplace products, and growing daily.
 

Woo Marketplace

90k+

developers, creatives, and builders
supporting WooCommerce merchants worldwide.

350+

core code contributors from
around the world.

43.4%

of the web is built on WordPress.

W3Techs, Usage statistics and market share of WordPress

†

Regarding third-party measurement: WordPress plugin rules don’t permit the automatic collection of stats and performance data (although some merchants do opt-in to share data). We use third-party measurement tools, including StoreLeads.app and W3Techs, to build an accurate estimate of WooCommerce installations, growth, and geographic distribution.

Latest Woo news

  • Live typography preview now included in the WooFramework

    Here at Woo, we’re constantly looking out for new features we can incorporate into the WooFramework (the engine that powers all of our 104-and-counting WooThemes). Along with looking out for new features and enhancements, we feel it important to not “code and ignore” a feature, but rather to maintain each feature on a regular basis,…

  • More WooCommerce Goodness

    We promised you continual and significant upgrades & new features for WooCommerce and we plan to keep to that promise, especially since it’s already been downloaded over 5,000 times in 7 days! Today we are launching a premium WooCommerce theme, 3 payment gateway extensions and a product enquiry extension too.

  • Case Study: PootlePress, Canvas & their unique WordPress offering

    This guest post was written by an avid Canvas theme user living in Cheltenham, Gloucestershire, UK. I’m Jamie Marsland the founder of Pootlepress. Pootlepress is a specialist WordPress development and training company. We provide WordPress design, development, training, consultancy and support services. We love Woothemes and use the Canvas Framework for our WordPress training programmes…

  • WooThemes at WordCamp Cape Town

    WordCamp Cape Town took place last month at the iconic V&A Waterfront with Table Mountain as the backdrop. 6 of the WooThemes team members were representing and engaging with WordPress & WooThemes users.

View more Woo news

Why people love WooCommerce

Unlimited capability

WooCommerce developers can build 100% custom products as needed. In the WooCommerce Marketplace, you’ll find hundreds of extensions and themes that personalize and extend the capabilities of WooCommerce stores.

A global, creative community

WooCommerce has a worldwide community of developers, builders, and creatives ready to help anyone build an online business that scales.

Open source roots

As a freely downloadable plugin for WordPress, WooCommerce has always been a part of the open-source community. Democratizing commerce is at our core.

Ownership over leasing

Woo users build and own their shop, end to end, with a 100% open-source platform, unlimited hosting options, and total control over their shopping experience.

Brand and logo guidelines

For logos, typography, and guidance on tone — visit our brand and logo guidelines.

Brand guidelines

Contact the Woo Press Team

Press contact

Please direct all press inquiries to:
press@woocommerce.com

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