Woo Newsroom

What is Woo?

Woo is the company behind the leading open-source ecommerce platform, WooCommerce, powering 4M+ stores.† Built on WordPress, WooCommerce empowers anyone, anywhere, to sell anything with truly unlimited extensibility, flexibility, and control over how they build and evolve their business.

Launched in 2011 and acquired by Automattic in 2015, Woo is a fully distributed company with employees worldwide.

† StoreLeads, November 2025

WooCommerce in numbers

4M+

live installations.†
 

StoreLeads (using WooCommerce Cart/Checkout),
State of Ecommerce

33%

of all ecommerce is powered by WooCommerce.

StoreLeads, Growth of WooCommerce

1,315+

official WooCommerce Marketplace products, and growing daily.
 

Woo Marketplace

90k+

developers, creatives, and builders
supporting WooCommerce merchants worldwide.

350+

core code contributors from
around the world.

43.2%

of the web is built on WordPress.

W3Techs, Usage statistics and market share of WordPress

†

Regarding third-party measurement: WordPress plugin rules don’t permit the automatic collection of stats and performance data (although some merchants do opt-in to share data). We use third-party measurement tools, including StoreLeads.app and W3Techs, to build an accurate estimate of WooCommerce installations, growth, and geographic distribution.

Latest Woo news

  • 3 Years Old

    Tomorrow marks quite a huge and significant milestone for us. Tomorrow is our 3rd birthday, and seeing tomorrow is a Saturday, and most of you will be away from your desks, we though it would be appropriate for us to give you our present today. Yes we giving you a present. 3 years ago Magnus…

  • The Grow Academy – A Canvas BuddyPress Case Study

    In this post we cover our recent involvement with the launch of a training academy and how we put its website together using WordPress, BuddyPress and Canvas. Over the past couple months WooThemes has been involved in a joint-venture with GivenGain, Silulo, RLabs, and Web Growth in creating an academy for school leavers to be…

  • A Help Desk App Built On WordPress?

    It’s been only just over a month since Jay and Mike released FaultPress – an advanced bug tracking application theme, but they didn’t just stop there, they went straight back to the drawing board, read all our community’s recommendations and suggestions and started developing a new, more general usage support theme catering for a wider…

  • Now Compatible With WordPress 3.2

    Independence Day was celebrated in style at WordPress headquarters with the launch of their latest version of WordPress 3.2 (dedicated to noted composer and pianist George Gershwin), that after 15 million downloads of WordPress 3.1! If you haven’t already seen what the faster, cleaner version 3.2 offers watch this great video by WordPress which summarizes…

View more Woo news

Why people love WooCommerce

Unlimited capability

WooCommerce developers can build 100% custom products as needed. In the WooCommerce Marketplace, you’ll find hundreds of extensions and themes that personalize and extend the capabilities of WooCommerce stores.

A global, creative community

WooCommerce has a worldwide community of developers, builders, and creatives ready to help anyone build an online business that scales.

Open source roots

As a freely downloadable plugin for WordPress, WooCommerce has always been a part of the open-source community. Democratizing commerce is at our core.

Ownership over leasing

Woo users build and own their shop, end to end, with a 100% open-source platform, unlimited hosting options, and total control over their shopping experience.

Brand and logo guidelines

For logos, typography, and guidance on tone — visit our brand and logo guidelines.

Brand guidelines

Contact the Woo Press Team

Press contact

Please direct all press inquiries to:
press@woocommerce.com

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