Woo Newsroom

What is Woo?

Woo is the company behind the leading open-source ecommerce platform, WooCommerce, powering 4M+ stores.† Built on WordPress, WooCommerce empowers anyone, anywhere, to sell anything with truly unlimited extensibility, flexibility, and control over how they build and evolve their business.

Launched in 2011 and acquired by Automattic in 2015, Woo is a fully distributed company with employees worldwide.

† StoreLeads, November 2025

WooCommerce in numbers

4M+

live installations.†
 

StoreLeads (using WooCommerce Cart/Checkout),
State of Ecommerce

33%

of all ecommerce is powered by WooCommerce.

StoreLeads, Growth of WooCommerce

1,315+

official WooCommerce Marketplace products, and growing daily.
 

Woo Marketplace

90k+

developers, creatives, and builders
supporting WooCommerce merchants worldwide.

350+

core code contributors from
around the world.

43.2%

of the web is built on WordPress.

W3Techs, Usage statistics and market share of WordPress

†

Regarding third-party measurement: WordPress plugin rules don’t permit the automatic collection of stats and performance data (although some merchants do opt-in to share data). We use third-party measurement tools, including StoreLeads.app and W3Techs, to build an accurate estimate of WooCommerce installations, growth, and geographic distribution.

Latest Woo news

  • Daily Edition – Read all about it!

    I’m excited about this theme! Almost a month after teasing you with some original screenshots of Liam Mckay’s awesome design we have finally completed the conversion to a flexible, neatly coded WordPress theme. You commented, and we listened and built some awesome functionality into this theme. Breathing some new life into the incredible success of…

  • Have a Coffee Break

    It’s been quite a while since I’ve contributed anything to the WooThemes repository, so when I finally managed to sneak in some Photoshop time, I wanted to draw inspiration from our own WooThemes website design, as we have been getting quite a few e-mails asking if our theme is available for sale. Obviously we want…

  • Not so easy to make, but big easy to use

    We’ve had the pleasure to collaborate with another hugely popular half-English web designer – this time the graphic designer, web developer, musician and Apple enthusiast Dan Rubin. This collaboration has brewed and matured over months and months, in fact we got our first preview of this theme in November last year! Hopefully this demonstrates to a…

  • Mainstream – a blog about everyday things

    It’s not an every day thing for us here at WooThemes to give away wonderful free WordPress themes, built on our renowned theme framework, but today is one of those lucky few. Last week, late one night, Adii spent some time with his good friend – a glass of whisky – and dreamed up Mainsteam…

View more Woo news

Why people love WooCommerce

Unlimited capability

WooCommerce developers can build 100% custom products as needed. In the WooCommerce Marketplace, you’ll find hundreds of extensions and themes that personalize and extend the capabilities of WooCommerce stores.

A global, creative community

WooCommerce has a worldwide community of developers, builders, and creatives ready to help anyone build an online business that scales.

Open source roots

As a freely downloadable plugin for WordPress, WooCommerce has always been a part of the open-source community. Democratizing commerce is at our core.

Ownership over leasing

Woo users build and own their shop, end to end, with a 100% open-source platform, unlimited hosting options, and total control over their shopping experience.

Brand and logo guidelines

For logos, typography, and guidance on tone — visit our brand and logo guidelines.

Brand guidelines

Contact the Woo Press Team

Press contact

Please direct all press inquiries to:
press@woocommerce.com

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