Woo Newsroom

What is Woo?

Woo is the company behind the leading open-source ecommerce platform, WooCommerce, powering 4M+ stores.† Built on WordPress, WooCommerce empowers anyone, anywhere, to sell anything with truly unlimited extensibility, flexibility, and control over how they build and evolve their business.

Launched in 2011 and acquired by Automattic in 2015, Woo is a fully distributed company with employees worldwide.

† StoreLeads, September 2025

WooCommerce in numbers

4M+

live installations.†
 

StoreLeads (using WooCommerce Cart/Checkout),
State of Ecommerce

33%

of all ecommerce is powered by WooCommerce.

StoreLeads, Growth of WooCommerce

1,300+

official WooCommerce Marketplace products, and growing daily.
 

Woo Marketplace

90k+

developers, creatives, and builders
supporting WooCommerce merchants worldwide.

350+

core code contributors from
around the world.

43.4%

of the web is built on WordPress.

W3Techs, Usage statistics and market share of WordPress

†

Regarding third-party measurement: WordPress plugin rules don’t permit the automatic collection of stats and performance data (although some merchants do opt-in to share data). We use third-party measurement tools, including StoreLeads.app and W3Techs, to build an accurate estimate of WooCommerce installations, growth, and geographic distribution.

Latest Woo news

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    Diane turned passion into change, inspiring thousands in the process. Read her fearless story of job loss, business ownership, & taking a stand for others.

  • The Incredible Story of Thomas’s Trendy Socks

    Thomas wasn’t expected to live. Years later, his unwavering family fought incredible odds & used a shoestring budget to create opportunity & hope for thousands.

  • Four New Countries and Launch of Multi-Currency for WooPayments

    Our native payment solution, WooPayments, is available in four more European countries! If you’re a merchant in Spain, France, Germany, or Italy, you can now benefit from a secure and fully integrated solution that supports new local payment methods. In this latest iteration of WooPayments, we’ve also introduced Multi-Currency. You now have the power to…

  • Critical Vulnerability Detected in WooCommerce on July 13, 2021 – What You Need to Know

    Last Updated: July 23, 2021 On July 13, 2021, a critical vulnerability concerning WooCommerce and the WooCommerce Blocks feature plugin was identified and responsibly disclosed by security researcher Josh, via our HackerOne security program. Upon learning about the issue, our team immediately conducted a thorough investigation, audited all related codebases, and created a patch to…

View more Woo news

Why people love WooCommerce

Unlimited capability

WooCommerce developers can build 100% custom products as needed. In the WooCommerce Marketplace, you’ll find hundreds of extensions and themes that personalize and extend the capabilities of WooCommerce stores.

A global, creative community

WooCommerce has a worldwide community of developers, builders, and creatives ready to help anyone build an online business that scales.

Open source roots

As a freely downloadable plugin for WordPress, WooCommerce has always been a part of the open-source community. Democratizing commerce is at our core.

Ownership over leasing

Woo users build and own their shop, end to end, with a 100% open-source platform, unlimited hosting options, and total control over their shopping experience.

Brand and logo guidelines

For logos, typography, and guidance on tone — visit our brand and logo guidelines.

Brand guidelines

Contact the Woo Press Team

Press contact

Please direct all press inquiries to:
press@woocommerce.com

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