Woo Newsroom

What is Woo?

Woo is the company behind the leading open-source ecommerce platform, WooCommerce, powering 4M+ stores.† Built on WordPress, WooCommerce empowers anyone, anywhere, to sell anything with truly unlimited extensibility, flexibility, and control over how they build and evolve their business.

Launched in 2011 and acquired by Automattic in 2015, Woo is a fully distributed company with employees worldwide.

† StoreLeads, September 2025

WooCommerce in numbers

4M+

live installations.†
 

StoreLeads (using WooCommerce Cart/Checkout),
State of Ecommerce

33%

of all ecommerce is powered by WooCommerce.

StoreLeads, Growth of WooCommerce

1,300+

official WooCommerce Marketplace products, and growing daily.
 

Woo Marketplace

90k+

developers, creatives, and builders
supporting WooCommerce merchants worldwide.

350+

core code contributors from
around the world.

43.4%

of the web is built on WordPress.

W3Techs, Usage statistics and market share of WordPress

†

Regarding third-party measurement: WordPress plugin rules don’t permit the automatic collection of stats and performance data (although some merchants do opt-in to share data). We use third-party measurement tools, including StoreLeads.app and W3Techs, to build an accurate estimate of WooCommerce installations, growth, and geographic distribution.

Latest Woo news

  • WooThemes at the Code4CT Bootcamp

    Earlier this July, we were invited to present WordPress at the first ever Code4CT event. Run by InnovateSA, Code4CT aims to educate high school girls from a local South African township about web technologies and how to employ them to create successful online presences. As passionate members of the WordPress Cape Town community, we strive…

  • Doing action

    It’s been three weeks since our birthday and we’re all slowly recovering from the sugar overload. Apart from eating cake our team got busy with some impressive WordPress contributions. Team work Cobus worked on the WordCamp Cape Town 2014 site which is now live. Hugh has been hard at work putting together a WordPress Charity Hackathon event. The idea…

  • Celebrating ‘Fashionable’ with fancy threads

    Yesterday we released our brand new Canvas Child Theme, Fashionable, and in celebration the Woo Team donned fancy threads and suited up.  Naturally, we couldn’t help but share some of the spoils of the fashion war with you.

  • Stay Fashionable when selling online

    To create something exceptional, your mindset must be relentlessly focused on the smallest detail. Giorgio Armani When setting out on your adventure to sell online, you may initially feel like a small fish in an infinitely large pond. With enterprise-level online retailers making up a large portion of the market, the primary challenge for any…

View more Woo news

Why people love WooCommerce

Unlimited capability

WooCommerce developers can build 100% custom products as needed. In the WooCommerce Marketplace, you’ll find hundreds of extensions and themes that personalize and extend the capabilities of WooCommerce stores.

A global, creative community

WooCommerce has a worldwide community of developers, builders, and creatives ready to help anyone build an online business that scales.

Open source roots

As a freely downloadable plugin for WordPress, WooCommerce has always been a part of the open-source community. Democratizing commerce is at our core.

Ownership over leasing

Woo users build and own their shop, end to end, with a 100% open-source platform, unlimited hosting options, and total control over their shopping experience.

Brand and logo guidelines

For logos, typography, and guidance on tone — visit our brand and logo guidelines.

Brand guidelines

Contact the Woo Press Team

Press contact

Please direct all press inquiries to:
press@woocommerce.com

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