Woo news

Woo is the company behind WooCommerce, the ecommerce platform that powers 4M+ stores.* Built on WordPress, WooCommerce empowers anyone to sell anything, with unlimited control over how they build and evolve their business.

Launched in 2011 and acquired by Automattic in 2015, Woo is a fully distributed company with employees worldwide.

*StoreLeads, January 2026

Illustrated icons of a globe, paper airplane, megaphone, and speech bubbles
Illustrated icons of a globe, paper airplane, megaphone, and speech bubbles

WooCommerce in numbers

4M+

live installations*

StoreLeads, State of Ecommerce

34%

of all ecommerce is powered by WooCommerce

StoreLeads, WooCommerce Growth

1336+

official WooCommerce Marketplace products, and growing daily

Woo Marketplace

90k+

developers, creatives, and builders
supporting WooCommerce merchants worldwide

350+

core code contributors from
around the world

43%

of the web is built on WordPress

W3Techs, Usage statistics and market share of WordPress

*Regarding third-party measurement: WordPress plugin rules don’t permit the automatic collection of stats and performance data (although some merchants do opt in to share data). We use third-party measurement tools, including StoreLeads.app and W3Techs, to build an accurate estimate of WooCommerce installations, growth, and geographic distribution.

Latest Woo news

  • 6 new WooCommerce extensions and updates to 2 old favorites

    Today we’re excited to announce 4 new gateways including PayU Turkey which is our first Turkish gateway. There’s also Minimum Advertised Price – perfect if you work with manufacturers that put restrictions on how pricing can be displayed on your WooCommerce store. PDF Product Vouchers which allows you to customize and sell downloadable PDF vouchers for products…

  • WordPress is turning 10 and we’re hosting the party!

    In case you haven’t heard yet – this coming Monday (27 May 2013) will be exactly 10 years since the first release of WordPress. WordPress started with the release of v0.70 and has gone through almost 80 stable revisions in the 10 years since then, with the latest stable version being v3.5.1. Over that time,…

  • Peddling ahead of the curve

    Today, we’re excited to share a design with you all which captured our attention from the first moment we laid eyes on it. Clean, crisp and generous with open space are 3 characteristics that come to mind when introducing this bright new entry into our catalog. Ladies and gentlemen… peddling onto stage today is Peddlar,…

  • Case study: Moving from Virtuemart to WooCommerce

    I’m Mark Atkinson and I run Red Giant Design – a digital marketing and design studio from sunny Durban, in South Africa. We recently redeveloped one of our biggest online stores to date, BFore.co.za. BFore sells cell phones with airtime, tablets, televisions and other home electronic goods online to consumers in South Africa.

View more Woo news

Why people love WooCommerce

Unlimited capability

WooCommerce developers can build 100% custom products as needed. The WooCommerce Marketplace also offers hundreds of extensions and themes that personalize and extend the capabilities of WooCommerce stores.

Woo customer support

WooCommerce has a worldwide community of developers, builders, and creatives ready to help anyone build an online business that scales.

Open source roots

As a freely downloadable plugin for WordPress, WooCommerce has always been a part of the open-source community. Democratizing commerce is at our core.

Ownership over leasing

Woo customers own their site end to end, with a 100% open-source platform, unlimited hosting options, and total control over their shopping experience.

Brand and logo guidelines

For logos, typography, and guidance on tone, check out our brand guidelines.

Brand guidelines
Icons of lettering and brand colors, plus the Woo logo
Icons of lettering and brand colors, plus the Woo logo

Contact the Woo Press Team

Press contact

Please direct all press inquiries to:
press@woocommerce.com

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