Woo Newsroom

What is Woo?

Woo is the company behind the leading open-source ecommerce platform, WooCommerce, powering 4M+ stores.† Built on WordPress, WooCommerce empowers anyone, anywhere, to sell anything with truly unlimited extensibility, flexibility, and control over how they build and evolve their business.

Launched in 2011 and acquired by Automattic in 2015, Woo is a fully distributed company with employees worldwide.

† StoreLeads, September 2025

WooCommerce in numbers

4M+

live installations.†
 

StoreLeads (using WooCommerce Cart/Checkout),
State of Ecommerce

33%

of all ecommerce is powered by WooCommerce.

StoreLeads, Growth of WooCommerce

1,300+

official WooCommerce Marketplace products, and growing daily.
 

Woo Marketplace

90k+

developers, creatives, and builders
supporting WooCommerce merchants worldwide.

350+

core code contributors from
around the world.

43.4%

of the web is built on WordPress.

W3Techs, Usage statistics and market share of WordPress

†

Regarding third-party measurement: WordPress plugin rules don’t permit the automatic collection of stats and performance data (although some merchants do opt-in to share data). We use third-party measurement tools, including StoreLeads.app and W3Techs, to build an accurate estimate of WooCommerce installations, growth, and geographic distribution.

Latest Woo news

  • Join our support team

    WooCommerce is quickly becoming our most popular and most supported product line. While we continue to optimize our passive resources, demand for individual support is continuing to increase.

  • Welcoming May with 7 more WooCommerce extensions

    Following on from last weeks release, today we have 7 more WooCommerce extensions for you to enjoy. There’s splash pop ups, quickview, bulk variation forms and a Customer/Order XML Export Suite. Plus the much awaited RedSys (Servired) payment gateway for our friends in Spain. ¡Vamonos!

  • Customer Happiness Report (April 2013)

    We’ve reached the end of April, and it should come as no surprise it was another eventful month here at WooThemes! We started our month with some well done maintenance on our own site here. We ourselves needed to update our own WooCommerce setup, among many other updates, to help alleviate some sore spots on…

  • Earning and learning with Sensei

    So, you want to start a site selling your educational material and you want to earn recurring revenue? Well, you’ve come to the right place! All you need to do is use our learning plugin, Sensei, with WooCommerce and the WooCommerce Subscriptions extension and you are on your way to selling Courses!

View more Woo news

Why people love WooCommerce

Unlimited capability

WooCommerce developers can build 100% custom products as needed. In the WooCommerce Marketplace, you’ll find hundreds of extensions and themes that personalize and extend the capabilities of WooCommerce stores.

A global, creative community

WooCommerce has a worldwide community of developers, builders, and creatives ready to help anyone build an online business that scales.

Open source roots

As a freely downloadable plugin for WordPress, WooCommerce has always been a part of the open-source community. Democratizing commerce is at our core.

Ownership over leasing

Woo users build and own their shop, end to end, with a 100% open-source platform, unlimited hosting options, and total control over their shopping experience.

Brand and logo guidelines

For logos, typography, and guidance on tone — visit our brand and logo guidelines.

Brand guidelines

Contact the Woo Press Team

Press contact

Please direct all press inquiries to:
press@woocommerce.com

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