Woo Newsroom

What is Woo?

Woo is the company behind the leading open-source ecommerce platform, WooCommerce, powering 4M+ stores.† Built on WordPress, WooCommerce empowers anyone, anywhere, to sell anything with truly unlimited extensibility, flexibility, and control over how they build and evolve their business.

Launched in 2011 and acquired by Automattic in 2015, Woo is a fully distributed company with employees worldwide.

† StoreLeads, September 2025

WooCommerce in numbers

4M+

live installations.†
 

StoreLeads (using WooCommerce Cart/Checkout),
State of Ecommerce

33%

of all ecommerce is powered by WooCommerce.

StoreLeads, Growth of WooCommerce

1,300+

official WooCommerce Marketplace products, and growing daily.
 

Woo Marketplace

90k+

developers, creatives, and builders
supporting WooCommerce merchants worldwide.

350+

core code contributors from
around the world.

43.4%

of the web is built on WordPress.

W3Techs, Usage statistics and market share of WordPress

†

Regarding third-party measurement: WordPress plugin rules don’t permit the automatic collection of stats and performance data (although some merchants do opt-in to share data). We use third-party measurement tools, including StoreLeads.app and W3Techs, to build an accurate estimate of WooCommerce installations, growth, and geographic distribution.

Latest Woo news

  • Take a trip to the Resort

    Today, we’re proud to announce the latest addition to the WooThemes theme catalog. With a layout that has proven itself time and again online, as well as an array of helpful and informative features… ladies and gentlemen, meet Resort.

  • Canvas v5.2 – Full width layout and new mobile menu

    Sometimes a theme update deserves a blog post to highlight new features. This is such a time and we think you’ll love the new additions to Canvas, our flagship theme. Full Width Layout Option A much used tutorial in our knowledge base was how to make the header, navigation and footer full width. We’ve now…

  • Are you ready for WordSesh?

    One of our very own talented ninjas here at WooThemes, Scott Basgaard (you may also know him as Scotty B), has been working hard behind the scenes to organize an event for the WordPress community dubbed “WordSesh”. WordSesh will be 1 full day of live* WordPress presentations from all over the world streamed live to you…

  • Pre-Orders for your WooCommerce-powered store

    Today at WooThemes HQ, we’re very excited to launch a new WooCommerce extension that we know has been on many of your wishlists for a while… it’s been on ours as well. Ladies and gentlemen, meet the WooCommerce Pre-Orders extension. Pre-Orders adds functionality for you as a store owner to pre-sell products to your customers…

View more Woo news

Why people love WooCommerce

Unlimited capability

WooCommerce developers can build 100% custom products as needed. In the WooCommerce Marketplace, you’ll find hundreds of extensions and themes that personalize and extend the capabilities of WooCommerce stores.

A global, creative community

WooCommerce has a worldwide community of developers, builders, and creatives ready to help anyone build an online business that scales.

Open source roots

As a freely downloadable plugin for WordPress, WooCommerce has always been a part of the open-source community. Democratizing commerce is at our core.

Ownership over leasing

Woo users build and own their shop, end to end, with a 100% open-source platform, unlimited hosting options, and total control over their shopping experience.

Brand and logo guidelines

For logos, typography, and guidance on tone — visit our brand and logo guidelines.

Brand guidelines

Contact the Woo Press Team

Press contact

Please direct all press inquiries to:
press@woocommerce.com

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