Woo Newsroom

What is Woo?

Woo is the company behind the leading open-source ecommerce platform, WooCommerce, powering 4M+ stores.† Built on WordPress, WooCommerce empowers anyone, anywhere, to sell anything with truly unlimited extensibility, flexibility, and control over how they build and evolve their business.

Launched in 2011 and acquired by Automattic in 2015, Woo is a fully distributed company with employees worldwide.

† StoreLeads, November 2025

WooCommerce in numbers

4M+

live installations.†
 

StoreLeads (using WooCommerce Cart/Checkout),
State of Ecommerce

33%

of all ecommerce is powered by WooCommerce.

StoreLeads, Growth of WooCommerce

1,315+

official WooCommerce Marketplace products, and growing daily.
 

Woo Marketplace

90k+

developers, creatives, and builders
supporting WooCommerce merchants worldwide.

350+

core code contributors from
around the world.

43.2%

of the web is built on WordPress.

W3Techs, Usage statistics and market share of WordPress

†

Regarding third-party measurement: WordPress plugin rules don’t permit the automatic collection of stats and performance data (although some merchants do opt-in to share data). We use third-party measurement tools, including StoreLeads.app and W3Techs, to build an accurate estimate of WooCommerce installations, growth, and geographic distribution.

Latest Woo news

  • Case Study: Edwin Pireh

    Hi my name is Greg Douglas. I am the Creative Director at Premium Interactive based in Los Angeles, CA. This is a case study for www.edwinpireh.com. The Project Based in Melbourne, Edwin Pireh specializes in designing hand-made, premium quality, luxury silk ties and scarves. The challenge in designing and developing this website solution was to…

  • Special Delivery! Incoming shipment of new WooCommerce shipping extensions

    It sure feels like a long time since I’ve been able to announce an extension drop! This release, along with last weeks Pre-Orders launch happily marks our getting back into the swing of WooCommerce extension releases (WooHoo). Today we’re launching five new shipping extensions including an extensive Shipwire integration, Royal Mail & New Zealand Post.…

  • Pruning our themes catalog

    Here at WooThemes HQ, examining, refining and streamlining our product offering is of paramount importance to us. This helps to ensure you all receive the best possible offering across our various product ranges. Now firmly into the second quarter of 2013, we felt it to be an appropriate point to examine the themes area of…

  • Take a trip to the Resort

    Today, we’re proud to announce the latest addition to the WooThemes theme catalog. With a layout that has proven itself time and again online, as well as an array of helpful and informative features… ladies and gentlemen, meet Resort.

View more Woo news

Why people love WooCommerce

Unlimited capability

WooCommerce developers can build 100% custom products as needed. In the WooCommerce Marketplace, you’ll find hundreds of extensions and themes that personalize and extend the capabilities of WooCommerce stores.

A global, creative community

WooCommerce has a worldwide community of developers, builders, and creatives ready to help anyone build an online business that scales.

Open source roots

As a freely downloadable plugin for WordPress, WooCommerce has always been a part of the open-source community. Democratizing commerce is at our core.

Ownership over leasing

Woo users build and own their shop, end to end, with a 100% open-source platform, unlimited hosting options, and total control over their shopping experience.

Brand and logo guidelines

For logos, typography, and guidance on tone — visit our brand and logo guidelines.

Brand guidelines

Contact the Woo Press Team

Press contact

Please direct all press inquiries to:
press@woocommerce.com

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