Woo Newsroom

What is Woo?

Woo is the company behind the leading open-source ecommerce platform, WooCommerce, powering 4M+ stores.† Built on WordPress, WooCommerce empowers anyone, anywhere, to sell anything with truly unlimited extensibility, flexibility, and control over how they build and evolve their business.

Launched in 2011 and acquired by Automattic in 2015, Woo is a fully distributed company with employees worldwide.

† StoreLeads, September 2025

WooCommerce in numbers

4M+

live installations.†
 

StoreLeads (using WooCommerce Cart/Checkout),
State of Ecommerce

33%

of all ecommerce is powered by WooCommerce.

StoreLeads, Growth of WooCommerce

1,300+

official WooCommerce Marketplace products, and growing daily.
 

Woo Marketplace

90k+

developers, creatives, and builders
supporting WooCommerce merchants worldwide.

350+

core code contributors from
around the world.

43.4%

of the web is built on WordPress.

W3Techs, Usage statistics and market share of WordPress

†

Regarding third-party measurement: WordPress plugin rules don’t permit the automatic collection of stats and performance data (although some merchants do opt-in to share data). We use third-party measurement tools, including StoreLeads.app and W3Techs, to build an accurate estimate of WooCommerce installations, growth, and geographic distribution.

Latest Woo news

  • Applying ourselves with Appply

    2013 kicks off with a theme we’ve spent the large part of December/January giving our utmost attention. Appply is a bold and spacious theme sharing similar characteristics with our own site, whilst boasting a modern edge that will give your site a fresh 2013 feel. Designed by Chris Rowe you’ll also notice lots of his…

  • Case study: Designgrotten

    My name is Thomas Clausen and I run designgrotten.dk a danish site selling beautiful and affordable industrial design. I have a full-time job on the side as a project manager, and I have 3 kids. This of course is a time consuming setup running a couple of jobs and also having three kids. But it’s…

  • WooCommerce 2.0 beta 2 is here

    The past two weeks have been filled with spending time with family and friends, but a lot of people have squeezed in time to test the first beta of WooCommerce 2.0. We’re really happy with all the feedback we’ve been getting, thanks for all the testing! All of the bug reports, combined with a lot…

  • WooCommerce 2.0 beta 1 is ready for testing

    Today I am excited to announce the availability of WooCommerce 2.0 beta 1. As you might have seen in our earlier post where we explained what was going to happen the next few months, WooCommerce 2.0 will be the next big release of our plugin. Because WooCommerce 2.0 will introduce so many changes and new…

View more Woo news

Why people love WooCommerce

Unlimited capability

WooCommerce developers can build 100% custom products as needed. In the WooCommerce Marketplace, you’ll find hundreds of extensions and themes that personalize and extend the capabilities of WooCommerce stores.

A global, creative community

WooCommerce has a worldwide community of developers, builders, and creatives ready to help anyone build an online business that scales.

Open source roots

As a freely downloadable plugin for WordPress, WooCommerce has always been a part of the open-source community. Democratizing commerce is at our core.

Ownership over leasing

Woo users build and own their shop, end to end, with a 100% open-source platform, unlimited hosting options, and total control over their shopping experience.

Brand and logo guidelines

For logos, typography, and guidance on tone — visit our brand and logo guidelines.

Brand guidelines

Contact the Woo Press Team

Press contact

Please direct all press inquiries to:
press@woocommerce.com

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