Woo Newsroom

What is Woo?

Woo is the company behind the leading open-source ecommerce platform, WooCommerce, powering 4M+ stores.† Built on WordPress, WooCommerce empowers anyone, anywhere, to sell anything with truly unlimited extensibility, flexibility, and control over how they build and evolve their business.

Launched in 2011 and acquired by Automattic in 2015, Woo is a fully distributed company with employees worldwide.

† StoreLeads, September 2025

WooCommerce in numbers

4M+

live installations.†
 

StoreLeads (using WooCommerce Cart/Checkout),
State of Ecommerce

33%

of all ecommerce is powered by WooCommerce.

StoreLeads, Growth of WooCommerce

1,300+

official WooCommerce Marketplace products, and growing daily.
 

Woo Marketplace

90k+

developers, creatives, and builders
supporting WooCommerce merchants worldwide.

350+

core code contributors from
around the world.

43.4%

of the web is built on WordPress.

W3Techs, Usage statistics and market share of WordPress

†

Regarding third-party measurement: WordPress plugin rules don’t permit the automatic collection of stats and performance data (although some merchants do opt-in to share data). We use third-party measurement tools, including StoreLeads.app and W3Techs, to build an accurate estimate of WooCommerce installations, growth, and geographic distribution.

Latest Woo news

  • The long awaited WooCommerce Subscriptions drop

    We know you’ve been waiting for this for a long while. Today we can happily report we have an extension allowing recurring billing using WooCommerce!

  • Get your arts and crafts store online today. For free.

    Artificer is a WooCommerce theme with an arts & crafts aesthetic designed for sole traders and small startups looking to sell hand made products. Of course there are alternate stylesheets for other types of stores, plus the theme is responsive placing it right into the hands of your customers thanks to mobile optimized layouts. Best…

  • Case Study: YoYoBESTBUY

    This week we have a case study by Johnnie DelValle, world champion yo-yo player, on his experience running a large product inventory site with WooCommerce! Tell Us More About Yourself & The Site YoYoBESTBUY was built to serve the niche yoyo market of the west coast and provide high end premium yoyo’s all around the…

  • The Un-Dutch WooCommerce Drop

    Fellow WooCommerce developer & ninja, Coen, probably won’t be happy about today’s title, but heck, it’s impossible to have fun without stepping on the odd toes every now & again… Our title is obviously referring to the Dutch football team’s amazing ability to literally drop the ball (at the ongoing Euro Championship) and we’ll use…

View more Woo news

Why people love WooCommerce

Unlimited capability

WooCommerce developers can build 100% custom products as needed. In the WooCommerce Marketplace, you’ll find hundreds of extensions and themes that personalize and extend the capabilities of WooCommerce stores.

A global, creative community

WooCommerce has a worldwide community of developers, builders, and creatives ready to help anyone build an online business that scales.

Open source roots

As a freely downloadable plugin for WordPress, WooCommerce has always been a part of the open-source community. Democratizing commerce is at our core.

Ownership over leasing

Woo users build and own their shop, end to end, with a 100% open-source platform, unlimited hosting options, and total control over their shopping experience.

Brand and logo guidelines

For logos, typography, and guidance on tone — visit our brand and logo guidelines.

Brand guidelines

Contact the Woo Press Team

Press contact

Please direct all press inquiries to:
press@woocommerce.com

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