The ultra-readable & ultra-flexible Flipflop theme

Written by Mark Forrester on June 27, 2012 Product News.

Flipflop is a responsive, ultra-readable theme geared around news publishers. With impressive column generator functionality for posts and pages, clean, large typography, a modular homepage that can be re-arranged thanks to widget components & a featured slider Flipflop has all the tools to customize this theme for whatever niche.

Flipflop was designed by Firman Firdaus who we’ve worked with previously on other popular newspaper/magazine themes – The Journal and Blogging Stream. FlipFlop brings a modern edge to our portfolio with the current industry trend of larger type, with lots of white space for minimal distractions. Content being the king.

As can be seen above, thanks to the column generator functionality that is packaged in Flipflop, and previously in the Editorial and Announcement themes, the post and page layouts are hugely flexible and ultra-readable.

Easily place column breaks using the columns button in the WYSIWYG editor, and select your layout in the FlipFlop custom settings panel.

On the theme demo we have installed our freely available WooDojo plugin to enable further functionality that has received styling in Flipflop – namely the Twitter and Instagram widgets in the sidebar and footer regions, as well as the WooTabs widget. This plugin works out the box with any theme and we strongly urge you to give it a test drive.

The post, category and author templates also sport neat, visual layouts.

Another great job by the in-house team of Mike Krapf and Matty Cohen who took Firman’s photoshop design and developed it into a slick WordPress theme that we are really proud of. We welcome constructive feedback and hope you enjoy this addition to our theme portfolio.

Discount Coupon

Grab Flipflop with a 12% discount coupon, valid until 4th July, 2012. Just use FLIPFLOP12 as your coupon code on checkout.


39 Responses

  1. Shane
    June 27, 2012 at 3:12 pm #

    The demo link isn’t working.

    Otherwise; a great looking theme!

    • Mark Forrester
      June 27, 2012 at 3:15 pm #

      Might be cache. Try a refresh.

  2. Tony Kinard (@TonyKinard)
    June 27, 2012 at 3:21 pm #

    Nice one, guys! Very clean. One of my new favorites.

    PS. What are the chances you guys can start adding a pinboard style template as part of your standard set? The Archives is close, but having a responsive pinterest/Flipboard/Pulse style content presentation is becoming almost a requirement these days for user experience on tablets and smartphones. 😉

    Keep up the great work!

    • Don Dowell
      June 27, 2012 at 4:43 pm #

      Another vote on responsive pinboard template. clients are starting to ask for it.

    • Eric Zentner
      June 27, 2012 at 5:00 pm #

      I second this motion.

    • Magnus
      June 27, 2012 at 6:55 pm #

      That sounds interesting! Any examples of this being done in WordPress themes elsewhere?

      • Tony Kinard (@Tonykinard)
        June 27, 2012 at 7:01 pm #

        I’ve got tons of examples. I’ve done a lot of research in to this. The content “discovery” behavior utilizing the tiled format is extremely engaging, especially on tablets and smartphones.

        Simple Example:

        A really great implementation example is:
        html 5 responsive design, using the Pinterest style tiled display. Also, the footers at the bottom of the page: the dot matrix link to all pages is absolutely brilliant, followed by related sites and their thumbnails and advertising.

        • Tony Kinard (@Tonykinard)
          June 27, 2012 at 7:04 pm #

          PS… I can repost without the competitor reference. lol. Although they can’t really compete with Woo! 😉

      • Tony Kinard (@Tonykinard)
        June 27, 2012 at 7:07 pm #

        I’ve got tons of examples. I’ve done a lot of research in to this. The content “discovery” behavior utilizing the tiled format is extremely engaging, especially on tablets and smartphones.

        A really great implementation example is:
        html 5 responsive design, using the Pinterest style tiled display. Also, the footers at the bottom of the page: the dot matrix link to all pages is absolutely brilliant, followed by related sites and their thumbnails and advertising.

      • Michele
        June 28, 2012 at 12:50 pm #

        Yes, there is.

        This one using your e-commerce plugin and they had just release it yesterday on Themeforest Take a look at their homepage for all items, it just cool and for reference in the future *looking for magazine/news like yours by now with those style.

      • Tony
        June 30, 2012 at 9:57 am #

        Aha! I researched it a little more and check this out:

        Wookmark – A jQuery plugin to create a dynamic, multi-column layout (for Pinterest-like layout)


    • Matty Cohen
      June 28, 2012 at 9:46 am #

      Hi Tony, Don, Eric,

      If you’re looking to provide a Flipboard-like experience to iPad visitors, I’d advise using OnSwipe ( ). This can sit on top of the theme and create the Flipboard-like experience for those on mobile devices that support it. 🙂

      • deeptitanic
        June 29, 2012 at 12:43 pm #

        Hmm that looks cool … I’m defo having a play with that!

      • Tony Kinard
        July 3, 2012 at 4:48 am #

        Thanks, Matty. I looked into it, tried it out and traded emails with them. Good for simple sites. Unfortunately Onswipe doesn’t work as slick as they make it out to be in their videos. Please, their system can only handle simple content. No forms. No e-commerce. It’s cool… but I suspect that as stuff like HTML 5 and jQuery mature, Onswipe is not as attractive to use.

  3. ken
    June 27, 2012 at 3:52 pm #

    Cool! The perfect no-bullshit, zero advert blog. Great for business report writing and my new book! Expect a purchase soon, Woo Babies!!

  4. Sarah
    June 27, 2012 at 4:45 pm #

    Excellent theme and I’ve got just the project for it!
    Well done guys.

    • Magnus
      June 27, 2012 at 6:54 pm #

      Thanks Sarah!

      Looking forward to seeing your customizations 🙂

  5. Lee
    June 27, 2012 at 5:18 pm #

    Not feeling this one, guys. Sorry.

    • Magnus
      June 27, 2012 at 6:53 pm #

      That’s OK, there will always be a next one (which we hope you’ll like)

  6. Rahul Sharma
    June 27, 2012 at 6:17 pm #

    Wow nice theme!

  7. deeptitanic
    June 27, 2012 at 7:07 pm #

    Responsive columns are a killer feature!

    As a former print designer I’m really excited to see type stuff like this on the interwebs.

    As much as it’s cool to see ipad magazines in all of their glossy glory, I can’t help but think that I should be reading it on the web and not in an app.

    These kind of layouts are a step in that direction I think …

    I would love to make a web mag that looks like an app and navigates like one too – So viewing it on a tablet felt exactly the same.

    Has anyone else seen a WP theme that acts like that?

    Anyway keep it up Woo!

  8. Bradley Allen
    June 27, 2012 at 7:13 pm #

    This comment is off topic, but I wanted to put in a request to bring back the full text in the RSS feed, instead of the summary. It looks like a switch was made with this post, based on the excerpt in my feed reader.
    I enjoy having the ability to read WooThemes posts anytime, even without an internet connection 🙂
    Thanks as always, WooTeam! Keep up the great work!

  9. Vince LaMonica
    June 28, 2012 at 3:14 am #

    Whoa. WHOA. If there’s a WooTheme that would ever out-Woo Canvas, this is it. This is a flagship theme here – I predict best seller or at the very least #2 to Canvas, long term. Well done, WooThemes! I’ll be using this for 2 sites that are begging for this kinda of flexibility, readability and responsiveness.

    • Magnus
      June 28, 2012 at 10:07 am #

      Very positive about this theme! 🙂

  10. Page
    June 28, 2012 at 3:42 am #

    Looks like a great theme! But I wish I wasn’t looking at those old school looking social icons in the footer of it…. Those social icons really need to go.

  11. rappel
    June 28, 2012 at 8:16 am #

    Nice one.

    But: the .po file in lang is empty.



    • Matty Cohen
      June 28, 2012 at 9:44 am #

      Hi rappel,

      Thanks for this.

      We’ll ensure that this is corrected in a future theme update. 🙂

  12. Moch. Zamroni
    June 28, 2012 at 3:18 pm #

    WOO Awesome Job Firman Firdaus! 🙂

  13. מגנטים לאירועים
    June 28, 2012 at 3:33 pm #

    Demo link is not working for me too…

    • scott.b
      June 29, 2012 at 12:17 pm #

      Try another refresh.

      Should be up and working now. Was probably cache related.

  14. Rizqi Fahma
    June 28, 2012 at 3:48 pm #


    Nice theme by an Indonesian. Good job, Firman!

  15. Adam J. Blust
    June 28, 2012 at 9:36 pm #

    Looks like a fantastic theme. The only thing I would change is when you go to category pages (business, tech, science), the big headline says “Archive,” and then the tiny little text below it says the category name. I would think you would want a large headline with the category name, like a newspaper section header. Make sense?

    • Sarah
      July 2, 2012 at 11:16 am #

      Completely agree with you. I think having ‘archive’ as a title on any theme just doesn’t make sense any more, but here in particular it looks wrong.

    • Ryan Ray
      July 2, 2012 at 11:02 pm #

      Great suggestions here, will be sure to let our team see. 🙂

  16. Thailand Web Design
    June 29, 2012 at 5:51 am #

    Looks like another great theme from you guys at Woo!

    Do you have any more WooCommerce themes in the pipeline?

    Looking forward to them if you do!

    • Ryan Ray
      July 2, 2012 at 11:04 pm #

      Plenty more WooCommerce themes in the pipeline, we’ve just got to keep a nice balance of normal themes and WooCommerce themes. 😉

  17. Jauhari
    June 29, 2012 at 3:28 pm #

    Awesome work @daustralala

  18. Kent
    July 10, 2012 at 9:25 pm #

    Is it just me, or is it not possible to scroll on IPad 3 in the demo..?

  19. onajunket
    July 17, 2012 at 6:57 pm #

    Hey Guys! Awesome work on the theme. I was wondering if you will be rolling out another Magazine theme in the near future. Maybe something similar to MADE Magazine Theme…I’m loyal to WOO…but that Mag design is pretty nice…