Woo Newsroom

What is Woo?

Woo is the company behind the leading open-source ecommerce platform, WooCommerce, powering 4M+ stores.† Built on WordPress, WooCommerce empowers anyone, anywhere, to sell anything with truly unlimited extensibility, flexibility, and control over how they build and evolve their business.

Launched in 2011 and acquired by Automattic in 2015, Woo is a fully distributed company with employees worldwide.

†StoreLeads, December 2025

WooCommerce in numbers

4M+

live installations.†
 

StoreLeads (using WooCommerce Cart/Checkout),
State of Ecommerce

32.8%

of all ecommerce is powered by WooCommerce.

StoreLeads, Growth of WooCommerce

1,315+

official WooCommerce Marketplace products, and growing daily.
 

Woo Marketplace

90k+

developers, creatives, and builders
supporting WooCommerce merchants worldwide.

350+

core code contributors from
around the world.

43.2%

of the web is built on WordPress.

W3Techs, Usage statistics and market share of WordPress

†

Regarding third-party measurement: WordPress plugin rules don’t permit the automatic collection of stats and performance data (although some merchants do opt-in to share data). We use third-party measurement tools, including StoreLeads.app and W3Techs, to build an accurate estimate of WooCommerce installations, growth, and geographic distribution.

Latest Woo news

  • WooHQ office murals

    Our cinematic tour of our Cape Town HQ has received quite a few views and we’ve had some people ask who designed our woonderful office murals that form the backdrop of Adii and my office and the office lounge. A couple months ago we got hold of the awesomely talented Studio Muti team to design…

  • Optimising WooThemes.com

    There’s always a lot going on at WooThemes in terms of theme development, maintenance and support. Along with everything that goes in to making top quality themes & keeping our customers happy, there is also quite a bit of behind the scenes work involved in maintaining the WooThemes website itself. WooThemes.com handles a lot of…

  • More yummy WooCommerce treats

    You might be forgiven for thinking that the delicious aromas arising from the WooLabs this week were due to the frantic cooking & tossing of Pancakes – but you’d be wrong! We’ve been cooking up tasty treats of a different sort which we’re happy to report are now ready for consumption. This week we have…

  • Helping you perceive the abilities of WooCommerce

    WooCommerce continues to grow from strength to strength with it now averaging over 1,000 downloads a day and reaching the top spot for the search term “ecommerce” on the WordPress plugin repository. Designed in-house by Jay Koster, “Sentient” is our latest WooCommerce powered shopfront theme for serious online sellers. It’s unique selling point is it’s jQuery Masonry plugin…

View more Woo news

Why people love WooCommerce

Unlimited capability

WooCommerce developers can build 100% custom products as needed. In the WooCommerce Marketplace, you’ll find hundreds of extensions and themes that personalize and extend the capabilities of WooCommerce stores.

A global, creative community

WooCommerce has a worldwide community of developers, builders, and creatives ready to help anyone build an online business that scales.

Open source roots

As a freely downloadable plugin for WordPress, WooCommerce has always been a part of the open-source community. Democratizing commerce is at our core.

Ownership over leasing

Woo users build and own their shop, end to end, with a 100% open-source platform, unlimited hosting options, and total control over their shopping experience.

Brand and logo guidelines

For logos, typography, and guidance on tone — visit our brand and logo guidelines.

Brand guidelines

Contact the Woo Press Team

Press contact

Please direct all press inquiries to:
press@woocommerce.com

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