Woo Newsroom

What is Woo?

Woo is the company behind the leading open-source ecommerce platform, WooCommerce, powering 4M+ stores.† Built on WordPress, WooCommerce empowers anyone, anywhere, to sell anything with truly unlimited extensibility, flexibility, and control over how they build and evolve their business.

Launched in 2011 and acquired by Automattic in 2015, Woo is a fully distributed company with employees worldwide.

† StoreLeads, November 2025

WooCommerce in numbers

4M+

live installations.†
 

StoreLeads (using WooCommerce Cart/Checkout),
State of Ecommerce

33%

of all ecommerce is powered by WooCommerce.

StoreLeads, Growth of WooCommerce

1,315+

official WooCommerce Marketplace products, and growing daily.
 

Woo Marketplace

90k+

developers, creatives, and builders
supporting WooCommerce merchants worldwide.

350+

core code contributors from
around the world.

43.2%

of the web is built on WordPress.

W3Techs, Usage statistics and market share of WordPress

†

Regarding third-party measurement: WordPress plugin rules don’t permit the automatic collection of stats and performance data (although some merchants do opt-in to share data). We use third-party measurement tools, including StoreLeads.app and W3Techs, to build an accurate estimate of WooCommerce installations, growth, and geographic distribution.

Latest Woo news

  • Happy Thursday – 6 new gateways & dynamic pricing

    The third WooCommerce drop of 2012 has arrived and it’s a big ‘un! Dynamic Pricing, 6 gateways and a chance for more developers to get involved in the WooCommerce project. There have been a few grumbles about the relentless Payment Gateway onslaught, and this week is no different with six new gateways (we know you…

  • A cinematic tour of WooHQ

    Over the past few months we’ve been settling into our new head office here in Cape Town South Africa, where 7 of us work from. Only three doors down from our old one that we outgrew in August last year… It has certainly taken a good amount of time to design, decorate and renovate the…

  • Can you see the Whitelight?

    Our first business theme in 2012 is a beauty! We wanted to let Chris Rowe have another chance at out-designing his previous top seller at WooThemes; Simplicity. So it goes without saying that we have high hopes that Whitelight will be our most popular business theme to date. In addition to being a very clean…

  • WooCommerce 1.4 is released

    We couldn’t wait any longer for our usual Thursday drop, especially seeing we’ve been quiet on  the WooCommerce front the last few weeks with Mike and Jay coding up an absolute storm in their bunker in the UK! With that said we are HUGELY excited about today’s release of WooCommerce 1.4! Version 1.4 is perhaps…

View more Woo news

Why people love WooCommerce

Unlimited capability

WooCommerce developers can build 100% custom products as needed. In the WooCommerce Marketplace, you’ll find hundreds of extensions and themes that personalize and extend the capabilities of WooCommerce stores.

A global, creative community

WooCommerce has a worldwide community of developers, builders, and creatives ready to help anyone build an online business that scales.

Open source roots

As a freely downloadable plugin for WordPress, WooCommerce has always been a part of the open-source community. Democratizing commerce is at our core.

Ownership over leasing

Woo users build and own their shop, end to end, with a 100% open-source platform, unlimited hosting options, and total control over their shopping experience.

Brand and logo guidelines

For logos, typography, and guidance on tone — visit our brand and logo guidelines.

Brand guidelines

Contact the Woo Press Team

Press contact

Please direct all press inquiries to:
press@woocommerce.com

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