Woo news
Woo is the company behind WooCommerce, the ecommerce platform that powers 4M+ stores.* Built on WordPress, WooCommerce empowers anyone to sell anything, with unlimited control over how they build and evolve their business.
Launched in 2011 and acquired by Automattic in 2015, Woo is a fully distributed company with employees worldwide.
*StoreLeads, January 2026
WooCommerce in numbers
developers, creatives, and builders
supporting WooCommerce merchants worldwide
core code contributors from
around the world
*Regarding third-party measurement: WordPress plugin rules don’t permit the automatic collection of stats and performance data (although some merchants do opt in to share data). We use third-party measurement tools, including StoreLeads.app and W3Techs, to build an accurate estimate of WooCommerce installations, growth, and geographic distribution.
Latest Woo news
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Grow your business with omnichannel retail
Omnichannel customers spend up to 10X more at your store! Ready for growth? Learn about omnichannel commerce & the top, proven tools to get started.
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Introducing Woo Express: A New Way to Start a Store with WooCommerce
What’s Woo Express? How much does it cost? Priority support & premium themes are just the start. Who is it for? Learn the basics & see the top features.
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The WooExpert Awards: Europe, 2023
5 agencies were noted for exceptional work in ecommerce. See what made them stand out + find your own agency or register to become a go-to WooCommerce pro.
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Get More from Your Email Marketing with MailPoet
Create & send marketing emails directly from the WordPress dashboard with a built-in design tool. Read more: The top email marketing tool for WooCommerce.
Why people love WooCommerce
Unlimited capability
WooCommerce developers can build 100% custom products as needed. The WooCommerce Marketplace also offers hundreds of extensions and themes that personalize and extend the capabilities of WooCommerce stores.
Woo customer support
WooCommerce has a worldwide community of developers, builders, and creatives ready to help anyone build an online business that scales.
Open source roots
As a freely downloadable plugin for WordPress, WooCommerce has always been a part of the open-source community. Democratizing commerce is at our core.
Ownership over leasing
Woo customers own their site end to end, with a 100% open-source platform, unlimited hosting options, and total control over their shopping experience.
Brand and logo guidelines
For logos, typography, and guidance on tone, check out our brand guidelines.
Contact the Woo Press Team
Press contact
Please direct all press inquiries to:
press@woocommerce.com
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