Woo Newsroom

What is Woo?

Woo is the company behind the leading open-source ecommerce platform, WooCommerce, powering 4M+ stores.† Built on WordPress, WooCommerce empowers anyone, anywhere, to sell anything with truly unlimited extensibility, flexibility, and control over how they build and evolve their business.

Launched in 2011 and acquired by Automattic in 2015, Woo is a fully distributed company with employees worldwide.

† StoreLeads, November 2025

WooCommerce in numbers

4M+

live installations.†
 

StoreLeads (using WooCommerce Cart/Checkout),
State of Ecommerce

33%

of all ecommerce is powered by WooCommerce.

StoreLeads, Growth of WooCommerce

1,315+

official WooCommerce Marketplace products, and growing daily.
 

Woo Marketplace

90k+

developers, creatives, and builders
supporting WooCommerce merchants worldwide.

350+

core code contributors from
around the world.

43.2%

of the web is built on WordPress.

W3Techs, Usage statistics and market share of WordPress

†

Regarding third-party measurement: WordPress plugin rules don’t permit the automatic collection of stats and performance data (although some merchants do opt-in to share data). We use third-party measurement tools, including StoreLeads.app and W3Techs, to build an accurate estimate of WooCommerce installations, growth, and geographic distribution.

Latest Woo news

  • A theme for any designer

    In February we worked with the design talent that is Cameron Moll on a portfolio/tumblog theme, similar to Elefolio given it’s popularity. Cameron is a seasoned speaker, a graphic designer with proficiency in website interface, a letterpress & videography enthusiast, as well as the owner of Authentic Jobs – which only yesterday launched it’s new Authentic…

  • Re-applying the Canvas

    As our flagship theme, Canvas has seen many enhancements and additions since it’s released early last year. The response to Canvas’ flexibility and ease of use from users at all levels has been incredible. With this in mind, it was time to give Canvas a bit of a tune up under the hood and overhaul…

  • The Butterfly Circus – a Case Study on Advanced Canvas Modification

    This guest post was written by Nick Daugherty of Skyrocket Websites who has an impressive portfolio of clients and extensive WooThemes modifications. To go along with the release of Canvas v4, the WooThemes guys asked me to write up a case study for some of my recent Canvas-based projects, which I’m absolutely thrilled to do.…

  • An Evening of Beers, WordPress & Woo

    At the end of last month, we mentioned the possibility of having a little London meetup on our upcoming trip to the UK. And now we can confirm that this is indeed happening… 🙂

View more Woo news

Why people love WooCommerce

Unlimited capability

WooCommerce developers can build 100% custom products as needed. In the WooCommerce Marketplace, you’ll find hundreds of extensions and themes that personalize and extend the capabilities of WooCommerce stores.

A global, creative community

WooCommerce has a worldwide community of developers, builders, and creatives ready to help anyone build an online business that scales.

Open source roots

As a freely downloadable plugin for WordPress, WooCommerce has always been a part of the open-source community. Democratizing commerce is at our core.

Ownership over leasing

Woo users build and own their shop, end to end, with a 100% open-source platform, unlimited hosting options, and total control over their shopping experience.

Brand and logo guidelines

For logos, typography, and guidance on tone — visit our brand and logo guidelines.

Brand guidelines

Contact the Woo Press Team

Press contact

Please direct all press inquiries to:
press@woocommerce.com

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