Woo Newsroom

What is Woo?

Woo is the company behind the leading open-source ecommerce platform, WooCommerce, powering 4M+ stores.† Built on WordPress, WooCommerce empowers anyone, anywhere, to sell anything with truly unlimited extensibility, flexibility, and control over how they build and evolve their business.

Launched in 2011 and acquired by Automattic in 2015, Woo is a fully distributed company with employees worldwide.

† StoreLeads, September 2025

WooCommerce in numbers

4M+

live installations.†
 

StoreLeads (using WooCommerce Cart/Checkout),
State of Ecommerce

33%

of all ecommerce is powered by WooCommerce.

StoreLeads, Growth of WooCommerce

1,300+

official WooCommerce Marketplace products, and growing daily.
 

Woo Marketplace

90k+

developers, creatives, and builders
supporting WooCommerce merchants worldwide.

350+

core code contributors from
around the world.

43.4%

of the web is built on WordPress.

W3Techs, Usage statistics and market share of WordPress

†

Regarding third-party measurement: WordPress plugin rules don’t permit the automatic collection of stats and performance data (although some merchants do opt-in to share data). We use third-party measurement tools, including StoreLeads.app and W3Techs, to build an accurate estimate of WooCommerce installations, growth, and geographic distribution.

Latest Woo news

  • Express yourself with Zephyr

    Here at Woo, we’re a creative family. Whether working on a creative new offering as a team, or out exploring our individual hobbies (we have photographers, musicians, artists and more within the WooTeam, creativity is what drives us. Today, we’re excited to share with you a project we’ve had on our roadmap for several months.…

  • Calling All Speakers and Sponsors For WooConference 2014

    The countdown to the inaugural WooConference has begun and, with just a few months to go, we’re full steam ahead planning what we hope will be a phenomenal and valuable two days for the WooCommerce community.

  • We are six

    Today is our birthday. Our sixth birthday. Simply to survive is an accomplishment for tech companies of today and we’re grateful and proud that over the last 2191 days we’ve managed to grow and mature within this wonderful ecosystem known as WordPress. The past year has been filled with more milestones, accolades, and explosive growth…

  • Canvas has had twins! Meet Uno and Duo

    On the 9th of February 2010, a new theme was released into the wide world of WordPress. While seemingly an every day occurrence, little did we know the impact this theme would make. Crafted by Magnus Jepson, co-founder of WooThemes, Canvas version 1.0 was posted for sale on WooThemes.com. Now in 2014, Canvas has grown…

View more Woo news

Why people love WooCommerce

Unlimited capability

WooCommerce developers can build 100% custom products as needed. In the WooCommerce Marketplace, you’ll find hundreds of extensions and themes that personalize and extend the capabilities of WooCommerce stores.

A global, creative community

WooCommerce has a worldwide community of developers, builders, and creatives ready to help anyone build an online business that scales.

Open source roots

As a freely downloadable plugin for WordPress, WooCommerce has always been a part of the open-source community. Democratizing commerce is at our core.

Ownership over leasing

Woo users build and own their shop, end to end, with a 100% open-source platform, unlimited hosting options, and total control over their shopping experience.

Brand and logo guidelines

For logos, typography, and guidance on tone — visit our brand and logo guidelines.

Brand guidelines

Contact the Woo Press Team

Press contact

Please direct all press inquiries to:
press@woocommerce.com

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