Woo Newsroom

What is Woo?

Woo is the company behind the leading open-source ecommerce platform, WooCommerce, powering 4M+ stores.† Built on WordPress, WooCommerce empowers anyone, anywhere, to sell anything with truly unlimited extensibility, flexibility, and control over how they build and evolve their business.

Launched in 2011 and acquired by Automattic in 2015, Woo is a fully distributed company with employees worldwide.

† StoreLeads, November 2025

WooCommerce in numbers

4M+

live installations.†
 

StoreLeads (using WooCommerce Cart/Checkout),
State of Ecommerce

33%

of all ecommerce is powered by WooCommerce.

StoreLeads, Growth of WooCommerce

1,315+

official WooCommerce Marketplace products, and growing daily.
 

Woo Marketplace

90k+

developers, creatives, and builders
supporting WooCommerce merchants worldwide.

350+

core code contributors from
around the world.

43.2%

of the web is built on WordPress.

W3Techs, Usage statistics and market share of WordPress

†

Regarding third-party measurement: WordPress plugin rules don’t permit the automatic collection of stats and performance data (although some merchants do opt-in to share data). We use third-party measurement tools, including StoreLeads.app and W3Techs, to build an accurate estimate of WooCommerce installations, growth, and geographic distribution.

Latest Woo news

  • Peddling ahead of the curve

    Today, we’re excited to share a design with you all which captured our attention from the first moment we laid eyes on it. Clean, crisp and generous with open space are 3 characteristics that come to mind when introducing this bright new entry into our catalog. Ladies and gentlemen… peddling onto stage today is Peddlar,…

  • Case study: Moving from Virtuemart to WooCommerce

    I’m Mark Atkinson and I run Red Giant Design – a digital marketing and design studio from sunny Durban, in South Africa. We recently redeveloped one of our biggest online stores to date, BFore.co.za. BFore sells cell phones with airtime, tablets, televisions and other home electronic goods online to consumers in South Africa.

  • Case study: Woocommerce + XERO + SwipeHQ = Accounting Bliss

    Dave Roberts of Gurumedia shares his experience integrating his multiple WooCommerce powered eCommerce sites with Xero and SwipeHQ to ensure a streamlined accounting process. We have several eCommerce sites and we’re looking for a way to automate things. My old system involved me re-typing each sale into my accounting software so when I saw that…

  • Join our support team

    WooCommerce is quickly becoming our most popular and most supported product line. While we continue to optimize our passive resources, demand for individual support is continuing to increase.

View more Woo news

Why people love WooCommerce

Unlimited capability

WooCommerce developers can build 100% custom products as needed. In the WooCommerce Marketplace, you’ll find hundreds of extensions and themes that personalize and extend the capabilities of WooCommerce stores.

A global, creative community

WooCommerce has a worldwide community of developers, builders, and creatives ready to help anyone build an online business that scales.

Open source roots

As a freely downloadable plugin for WordPress, WooCommerce has always been a part of the open-source community. Democratizing commerce is at our core.

Ownership over leasing

Woo users build and own their shop, end to end, with a 100% open-source platform, unlimited hosting options, and total control over their shopping experience.

Brand and logo guidelines

For logos, typography, and guidance on tone — visit our brand and logo guidelines.

Brand guidelines

Contact the Woo Press Team

Press contact

Please direct all press inquiries to:
press@woocommerce.com

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