Woo Newsroom

What is Woo?

Woo is the company behind the leading open-source ecommerce platform, WooCommerce, powering 4M+ stores.† Built on WordPress, WooCommerce empowers anyone, anywhere, to sell anything with truly unlimited extensibility, flexibility, and control over how they build and evolve their business.

Launched in 2011 and acquired by Automattic in 2015, Woo is a fully distributed company with employees worldwide.

† StoreLeads, September 2025

WooCommerce in numbers

4M+

live installations.†
 

StoreLeads (using WooCommerce Cart/Checkout),
State of Ecommerce

33%

of all ecommerce is powered by WooCommerce.

StoreLeads, Growth of WooCommerce

1,300+

official WooCommerce Marketplace products, and growing daily.
 

Woo Marketplace

90k+

developers, creatives, and builders
supporting WooCommerce merchants worldwide.

350+

core code contributors from
around the world.

43.4%

of the web is built on WordPress.

W3Techs, Usage statistics and market share of WordPress

†

Regarding third-party measurement: WordPress plugin rules don’t permit the automatic collection of stats and performance data (although some merchants do opt-in to share data). We use third-party measurement tools, including StoreLeads.app and W3Techs, to build an accurate estimate of WooCommerce installations, growth, and geographic distribution.

Latest Woo news

  • Woo Subscriptions 1.2

    A new version of Woo Subscriptions was released last week, version 1.2. With it came a bunch of great new features to put more power in the hands of store managers wanting to sell subscription products. We hope this post will help store managers get the most out of these new features. The Low-down If…

  • WordCamp Cape Town 2012

    WordCamp Cape Town once again took place last month, with high hopes of building on the success of last years’ event. This year WordCamp was located in the beautiful surrounds of Kirstenbosch Gardens at the foot of Table Mountain and saw 5 of the WooTeam interacting with the community, including 2 talks, 1 panel discussion…

  • WooCommerce themes mean business

    Since WooCommerce launched over a year ago, the platform has come to be the eCommerce solution we all know and love. We have, since, launched a collection of themes specifically geared to work with WooCommerce and to help you sell your products and services online. While these themes were specifically WooCommerce-focussed, sometimes you’d want to…

  • WooCommerce expands, adds 2 new team members, 8 new extensions

    WooCommerce continues to grow day by day, and as it does we need to react in order to keep up with the ever challenging support demand. Along with our impending switch to zendesk, to improve our WooCommerce support further we’re delighted to announce that we’ve recruited two talented developers who will be focusing on WooCommerce…

View more Woo news

Why people love WooCommerce

Unlimited capability

WooCommerce developers can build 100% custom products as needed. In the WooCommerce Marketplace, you’ll find hundreds of extensions and themes that personalize and extend the capabilities of WooCommerce stores.

A global, creative community

WooCommerce has a worldwide community of developers, builders, and creatives ready to help anyone build an online business that scales.

Open source roots

As a freely downloadable plugin for WordPress, WooCommerce has always been a part of the open-source community. Democratizing commerce is at our core.

Ownership over leasing

Woo users build and own their shop, end to end, with a 100% open-source platform, unlimited hosting options, and total control over their shopping experience.

Brand and logo guidelines

For logos, typography, and guidance on tone — visit our brand and logo guidelines.

Brand guidelines

Contact the Woo Press Team

Press contact

Please direct all press inquiries to:
press@woocommerce.com

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