Woo Newsroom

What is Woo?

Woo is the company behind the leading open-source ecommerce platform, WooCommerce, powering 4M+ stores.† Built on WordPress, WooCommerce empowers anyone, anywhere, to sell anything with truly unlimited extensibility, flexibility, and control over how they build and evolve their business.

Launched in 2011 and acquired by Automattic in 2015, Woo is a fully distributed company with employees worldwide.

† StoreLeads, November 2025

WooCommerce in numbers

4M+

live installations.†
 

StoreLeads (using WooCommerce Cart/Checkout),
State of Ecommerce

33%

of all ecommerce is powered by WooCommerce.

StoreLeads, Growth of WooCommerce

1,315+

official WooCommerce Marketplace products, and growing daily.
 

Woo Marketplace

90k+

developers, creatives, and builders
supporting WooCommerce merchants worldwide.

350+

core code contributors from
around the world.

43.2%

of the web is built on WordPress.

W3Techs, Usage statistics and market share of WordPress

†

Regarding third-party measurement: WordPress plugin rules don’t permit the automatic collection of stats and performance data (although some merchants do opt-in to share data). We use third-party measurement tools, including StoreLeads.app and W3Techs, to build an accurate estimate of WooCommerce installations, growth, and geographic distribution.

Latest Woo news

  • Case Study: Warehouse on Woo

    Every once in a while I take some time outside of WooThemes to do some freelance work. However, my reasons for doing freelance work are quite different to most developers (I’m generalizing here, but usually it’s money). My reasons are usually to scratch an itch to play with a new technology, to learn how to…

  • More extensions, more power

    It seems every thursday WooCommerce just gets more and more powerful thanks to our community of WC developers and  the efforts of our in-house team. Today sees the release of 7 extensions AND WooCommerce 1.5.

  • WooHQ office murals

    Our cinematic tour of our Cape Town HQ has received quite a few views and we’ve had some people ask who designed our woonderful office murals that form the backdrop of Adii and my office and the office lounge. A couple months ago we got hold of the awesomely talented Studio Muti team to design…

  • Optimising WooThemes.com

    There’s always a lot going on at WooThemes in terms of theme development, maintenance and support. Along with everything that goes in to making top quality themes & keeping our customers happy, there is also quite a bit of behind the scenes work involved in maintaining the WooThemes website itself. WooThemes.com handles a lot of…

View more Woo news

Why people love WooCommerce

Unlimited capability

WooCommerce developers can build 100% custom products as needed. In the WooCommerce Marketplace, you’ll find hundreds of extensions and themes that personalize and extend the capabilities of WooCommerce stores.

A global, creative community

WooCommerce has a worldwide community of developers, builders, and creatives ready to help anyone build an online business that scales.

Open source roots

As a freely downloadable plugin for WordPress, WooCommerce has always been a part of the open-source community. Democratizing commerce is at our core.

Ownership over leasing

Woo users build and own their shop, end to end, with a 100% open-source platform, unlimited hosting options, and total control over their shopping experience.

Brand and logo guidelines

For logos, typography, and guidance on tone — visit our brand and logo guidelines.

Brand guidelines

Contact the Woo Press Team

Press contact

Please direct all press inquiries to:
press@woocommerce.com

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