GS1 Barcodes

Your product is one of a kind, and your Global Trade Item Number® (GTIN) from GS1 US® is, too. It’s a unique number that identifies your product and powers the authentic UPC barcode you need to be accepted by retailers and marketplaces around the world.​

When you get your GTIN from GS1 US you can be sure your product will appear in online searches, your barcode will scan at checkout, and both will help you look legitimate to retailers and buyers.

When you’re ready to sell your products, GS1 US has got your number.​

Benefits

For more than 50 years, GS1 US has been a trusted source of GTINs and company prefixes, with millions of businesses relying on these product identifiers to help them get retail-ready, whether it’s launching first sales or expanding on a large scale, and all the milestones in between.

Why license your GTIN or company prefix from GS1 US?

• Because GS1 identifiers are accepted by many different online marketplaces and retailers, once you license your GTIN or prefix, you’ll be one step closer to selling just about anywhere.
• Ensure seamless communication with various logistics partners and retailers around the world to deliver the right product at the right place at the right time.
• Get discovered in more online searches by adding authentic and unique GTINs to your product listings. 

Setting up your UPC barcodes

Here are some simple steps to help you get GTINs for your products and start creating UPC barcodes.

1. Estimate how many you will need for your products – this includes variations like style, color, and flavor. Check out the GS1 US barcode estimator tool for help.
2. Choose the package that fits your needs, add your selection to your cart, and check out.
3. Start assigning GTINs and creating barcodes with your free subscription to GS1 US Data Hub, our platform for managing product data.
4. Once your GTINs are assigned to your products, you can use them right to meet the requirements of various retailers and marketplaces.

Why top retailers prefer GTINs from GS1 US

A GS1 US-issued GTIN is unique to your product and your company. GTINs that you license from GS1 can be verified in the GS1 database so retailers can be sure you are the brand owner and no one else can claim your product.