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Back to Blogging

Written by Magnus Jepson on March 20, 2012 Blog, Product News.

It’s been a long time since we released a theme that was designed to be “just” a blog, as we’ve focused on business, magazine and WooCommerce themes for the most. Enter Drawar, a slick blogging theme designed byร‚ย Lennart Ziburski that lets you put the focus back on your content.

The Drawar homepage featuring the latest blog post

What makes Drawar unique is the way the content is presented to the user. Instead of just showing your normal blog posts on the homepage, we’ve added an option to let you show the latest post in it’s full glory. The user can then navigate to older post through the navigation bar or the sidebar.

The top introduction area is collapsible so you can allow you reader remove it from view when navigating your site. The search also has some extra filtering capabilities to allow the reader to drill down on specific content.

The collapsable introduction module in the header space

Last but not least, the theme is responsive so it will look great on any mobile device or tablet.We hope this theme will be a good fit for your blogging site, so go ahead and try out our demo!

Discount Coupon

Grab Drawar with a 12% discount coupon, valid until 27th March, 2012. Just use DRAWAR12 as your coupon code on checkout.


66 Responses

  1. Suren H
    March 20, 2012 at 2:08 pm #


    Wow! Its ultimate release from Woo Team! Specially from “Lennart Ziburski”.

    Good Job! ๐Ÿ™‚

  2. David
    March 20, 2012 at 2:12 pm #

    Hi, seeing an error on the demo sidebar:

    Warning: Invalid argument supplied for foreach() in /home/demo2woo/public_html/wp-content/themes/drawar/includes/widgets/widget-woo-relatedposts.php on line 127

    • Matty Cohen
      March 20, 2012 at 2:27 pm #

      Hi David,

      Thanks for advising us on this.

      If you could please post this in our support forums, along with a link to the page in question, we can assist with debugging and resolving this (all looks in order on my installation of Drawar). ๐Ÿ™‚

    • Ryan Ray
      March 20, 2012 at 2:39 pm #

      I double checked as well, it shouldn’t be giving you that error anymore. Demo seems fine on my side. ๐Ÿ™‚

  3. Miks
    March 20, 2012 at 2:32 pm #

    I must say this really is disappointment. I bet technically everything is great with this theme, but design/UI is just horrible. I hope next themes will be better than this.

    • Ryan Ray
      March 20, 2012 at 2:39 pm #

      Sorry to hear it doesn’t appeal to you. You can of course work some CSS magic or more to make it shine for you. ๐Ÿ˜‰

      Hope to dazzle you with our next themes then!

      • Miks
        March 21, 2012 at 5:20 am #

        I really do believe, that the next themes will be better, because I do like all the previous themes so far. I think you guys do a great job, its just that this theme is bit too confusing.

        I feel that there might be some people out there who are looking for something like this, but for me Drawar looks like attempt to make blog app, mainly because it resembles some of the iOS web app features and sidebar sorting widget certainly is useful but that doesn’t give anything to a reading experience.

        I guess this then could be used as a way to organize some text notes or pieces of code, but more for a personal use without giving this to the public. On the other hand there are better tools for this (like self made Listings child theme). But maybe I’m just missing something.

        Anyway guys, keep up the great job!

        (I hope to see updated and responsive Canvas theme)

    • Mark Forrester
      March 20, 2012 at 2:40 pm #

      Each to their own I guess. I find the usability of the navigation very intuitive and perfectly geared towards text heavy blog posts.

    • elessar830311
      March 20, 2012 at 2:58 pm #

      I think same that Miks. I was waiting for a awesome theme, but it`s ugly.

      But it’s not important, woothemes have almost all themes amazing.

    • matt
      March 20, 2012 at 3:00 pm #

      Personally I feel this is a nice direction to go. So many theme companies lately churn out these themes that are full of glitz and flashy bits and wizzbang stuff that the content is overshadowed. WIth this theme you have to put some thought into your content + imagery.

      Not all themes need to have 300 images, 17 sliders and every jquery effect in the book IMO.

  4. DeepTitanic
    March 20, 2012 at 3:05 pm #

    I want the structure to be a different as possible each time – I never just use a site out of the box so I want as much structural variety as possible!

    So this isn’t something I can personally see a use for right now. But that’s not the point – I might need it later :^)

    Keep it up guys!

    • Gordon
      March 22, 2012 at 5:39 am #

      Exactly right.

  5. pedro67
    March 20, 2012 at 3:23 pm #

    eeehmmm. for what kind of page you would use this theme? I get confused already in the demo.

    sorry…. I was awaiting something fresh and multimedia with flexible sliders or similar.

    when will you release the next theme?

  6. Steve Thoeny
    March 20, 2012 at 3:32 pm #

    Congratulations Lennart! I believe the goal of ‘just a blog’ was deftly executed and the navigation aids are quite handy. I also am pleased your recent themes are responsive. Hope to use this theme soon.

    Cheers, Steve

    • Ryan Ray
      March 21, 2012 at 1:53 pm #

      Thanks for being supportive Steve, Drawar can take a beating and keep standing. ๐Ÿ˜‰

  7. Silja
    March 20, 2012 at 4:53 pm #

    I’m disappointed, too. What makes Woothemes so awesome is the fact that you help us transform WordPress into more than a blogging software. That theme is a step back, in my opinion. Ok, it is responsive. But what business wants “just” a blog?
    I was hoping for something great like Whitelight. Not another Whitelight obviously, but something in that direction. Or a responsive version of Canvas, Statua, Kaboodle or Simplicity. Or a business theme with the flexibility of Unsigned.
    I don’t see anything remarkable about Drawar.

    • Ryan Ray
      March 21, 2012 at 1:58 pm #

      Sorry to disappoint Silja, we have a theme in the works right up your alley then!

      Much in the vein of Whitelight, Simplicity, etc… ๐Ÿ™‚

    • John O'Nolan
      April 11, 2012 at 3:31 pm #

      You know who wants “just a blog” ? Bloggers. Ever thought about that? It’s a fairly large market. WordPress was pretty much born out of it, and WooThemes wouldn’t exist without them.

  8. Allison B.
    March 20, 2012 at 5:32 pm #

    This theme makes me immensely sad. The UX is confusing. You’ve already got the best “blogging theme” out there. It’s called Canvas. ๐Ÿ™

  9. Hannah
    March 20, 2012 at 7:50 pm #

    Love it! It has to be the most unique blog theme I’ve seen yet.

    • pedro67
      March 20, 2012 at 10:52 pm #

      unique blogtheme? WordPress IS a Blog and there are maybe millions of themes you could use.
      I am a fan from Woo but this is not really a theme at all.
      The framework is great – maybe you wanted to tell us this. In this case I agree

      • Ryan Ray
        March 21, 2012 at 1:56 pm #

        Nothing wrong with going back to the roots of WordPress for a theme right?

        I really like this theme for the ability to focus on a single post at a time. Meaning the homepage can simply display your latest post in full, no distractions from your latest and greatest article.

  10. Mark
    March 20, 2012 at 9:44 pm #

    After months and months of primarily woocommerce, and the recent announcement of several good themes being discontinued, this is somewhat of a letdown…

    • Ryan Ray
      March 21, 2012 at 1:54 pm #

      Hopefully you’ll like some of the themes in the works then. I know of one that you will hopefully like, particularly if you like Olya, Simplicity, etc…

    • J Wilson
      March 22, 2012 at 12:25 am #

      I have been telling them that for months, did not appreciate the price lock in either. Seriously considering walking.

  11. Ronny
    March 21, 2012 at 12:07 am #

    So I must also say that this theme is a big disappointment for me. I had thought it would be a decent theme will be published, but unfortunately, seems not so. I am beginning to wonder whether a subscription is worth to you yet, you have really subsided, pity …

  12. Rick Adlam
    March 21, 2012 at 12:43 am #

    This theme is clean, mean and lean.
    I hear what others are saying, but this is for pure bloggers with something to say that is important to their audience,and want to deliver it fast.
    Most of us are visuals and are addicted to eye candy, but people searching for info don’t think that way. They come for the info, not the view.
    Improvement suggestion.
    Thought that the search box filter was wrong. Would be much better big and bold, top, front and centre as in your Listings Theme. Make this the hero.
    Are the filters customizable? If so this is a better theme than most might realize.
    One last plea. About about a Pinterest clone style theme [content sharing, liking and front end loading] with custom post types?

    • Rick Adlam
      March 21, 2012 at 12:57 am #

      PS. Had you made the Search filter the hero,
      And made the social buttons float on the left side,
      And made the control buttons bigger and stand out better, then I feel that there would have been far fewer negative remarks.
      You have to squint to see the good stuff in this theme.
      It is badly laid out visually IMO.
      Also switching to old website style left vertical menu is also an error in my view, visually and maybe SEO for a blog IMO.

      • Ryan Ray
        March 21, 2012 at 2:01 pm #

        I definitely understand your visual complaints here, it’s not anything a nice child theme couldn’t fix though right? ๐Ÿ˜›

        I like it that it is clean and allows you to focus on one post at a time, rather than your standard ascending order of posts on the homepage.

        I think for a Pinterest style theme, depending on what you wanted to post, it could all be handled by categories or post formats. I don’t know if custom post types would necessarily be required, but depends on what you want to post. ๐Ÿ™‚

    • Frank McClung
      March 24, 2012 at 2:45 pm #

      I second a Pinterest clone theme.

  13. Anthony
    March 21, 2012 at 1:16 am #

    … until next month, will be hoping something cutting with the Woo-touch, but not on this one. Not quite getting the left sidebar and the multi-drop-show-hide nav purpose, but maybe for pure bloggers this will work?
    Yay to responsive!

    I can understand the excitement about WooCommerce and the ability to sell with WordPress, but after a few shipping/tax rate mishaps, I’m reluctant to go the e-com on WP route. WP updates, one of the plugins does not, phone starts ringing, then what?

    +1 to WooTeam and look forward to future themes!

    • Magnus
      March 21, 2012 at 1:33 am #

      You can easily switch sidebar to right side, as you can in all our new themes ๐Ÿ™‚

    • Deep Titanic
      March 21, 2012 at 4:04 am #

      I’m about to go live with my first ecom shop all with multiple variations shipping costs and tax rates – so this is what keeps me awake at night!!!!!!

      My feeling was that woo is the most integrated plugin with the most activity around it so is the best bet.

      Still I’m gonna shit my pants if I ever get that call!!

      I’m just trying to study the product and back-up daily … wish me luck!

    • James Koster
      March 21, 2012 at 12:10 pm #

      If you’re running a serious eCommerce web site you should never just update the platform it’s running on without backing up, creating a mirror and testing there first.

      That’s a universal fact, whether you’re using WordPress, Magento or any other shopping cart product ๐Ÿ˜‰

      • DeepTitanic
        March 21, 2012 at 12:23 pm #

        Thanks for the tip,

        My job role has just drifted into this from just producing more static sites.

        I’m sure I’m not the only one to have been tempted into Ecommerce by you guys. ๐Ÿ™‚ So it would be really cool for a Ecommerce best practice/security tut from you sometime.


  14. David
    March 21, 2012 at 1:24 am #

    I like it. Its a nice detraction from what was rapidly becoming a portfolio of themes with all the same function and feel to them.

    Good work, way to break up the monotony.

    • Ryan Ray
      March 21, 2012 at 2:02 pm #

      Thanks for boosting Drawar up here, we liked a little change of pace too. ๐Ÿ˜‰

  15. Wildergrip
    March 21, 2012 at 7:23 am #

    Feels like you where trying to make a business-theme or a concept theme, like wiki 2.0 or something more than a blog theme. But in the end you realized that it woulden’t work and released this theme as a blog theme.

    Since when would filter options be suitable for “just a blog”? The preview also got a specific page for “Blog” wich also confues me. Is this a blog or is this a half done concept theme…

    I can see why the others doesnt like this and i agree. It’s not that “Woo!”.

  16. el Rafa
    March 21, 2012 at 8:45 am #

    I just want to know one thing:

    How can we get this search filter widget into some of the WooCommerce themes??

    • Ryan Ray
      March 21, 2012 at 2:08 pm #

      The widget is currently hiding in includes>widgets>widget-woo-filter.php

      You can of course copy it over and style it up for your current theme. ๐Ÿ˜‰

  17. WPSPY
    March 21, 2012 at 11:14 am #

    Sorry to say, I also didn’t like UI.

  18. darren
    March 21, 2012 at 12:08 pm #

    I guess having to wait 37 days for a theme that isn’t woo commerce, has probably helped take the shine off what is a an okay theme, just nothing special. My opinion is that the fact there is now such a gap between themes which are not woo commerce, means more is expected of these themes.

    I think it would be much better to offer two separate membership subscriptions, one for woo commerce and one for woothemes, because if you are a member who has no interest in woocommerce, you certainly do not get the value for money you used to with woo.

    • Chris
      March 21, 2012 at 1:56 pm #

      I agree with Darren on this one. I am certainly in the process of thinking, do I need the full developer package anymore, as I am only using 1 or 2 themes, mainly the WooCommerce ones.

      This latest theme confuses me at first glance, after a few minutes on the site I do think it is a “ok” theme and would be good for micro blogging and would give an author a chance to talk about a topic each day/week.

      The reason I originally got the WooTheme package was the vast difference between current themes out there but with Themeforest there is so much out there. Woothemes needs to build on its functionality and offer all its functions and features across the platform in easy to use widgets etc.

      Hopefully we have another few Wootheme designs to look at this week, even some teasers?


    • rappel
      March 21, 2012 at 2:19 pm #

      I like the idea of two separate membership subscriptions, one for woo commerce and one for woo themes, because I’m also not interested on woo commerce. You have a praise-worth tradition with blogging and tumblr-blogging themes – why this is for the moment so neglected?

      To Drawar: I like the focus to one post, and I like the navigation. The idea is very good, but the design is is much too sober. More textures, more colors and another sidebar-style could do from it a beautiful, unique theme.

      I’ll hope to more artful themes from woo – soon.

  19. Pierre
    March 21, 2012 at 3:42 pm #

    Personnaly I am disppointed, since the last few months, every week it’s woocommerce this, woocommerce that, then a couple of “ok” themes, no “wow” themes like before.

    Many of us were asking for updated themes with payment integration, the response has always been “as soon as woocommerce comes out we will work on this”. It was even accepted in woo ideas.

    Now, when will there be woocommerce integration with listings or estate? Where are the app themes? Where are the listings child themes integrated with your payment plugin?

    • Sarah
      March 22, 2012 at 11:13 am #

      I completely agree with you.

      There is way too much focus on WooCommerce themes (which all seem the same), the ‘normal’ themes have been neglected and it seems that 2 themes a month has gone out of the window and the quality of the ‘themes’ is going downhill.

      What the WooCommerce features should be focusing on is the integration with the themes that should have had it from day 1. Listings and Estate being the most obvious.

      • Magnus
        March 22, 2012 at 1:36 pm #

        WooCommerce themes are selling really well, so it makes sense for us to focus on those as well as business, magazine and other themes.

        • Sarah
          March 22, 2012 at 3:27 pm #

          I completely understand that but all your new WooCommerce customers must be bringing in revenue so WooCommerce should be ‘as well as’ not ‘instead of’.

          • Magnus
            March 22, 2012 at 8:34 pm #

            If we did WC themes in addition then we’d be releasing more themes than usual which would mean higher monthly costs, which we don’t want.

          • vrob
            March 23, 2012 at 8:42 am #

            @Magnus-It must be nice for woo to take in all the increased revenue from woocommerce but not increase monthly costs…

          • Magnus
            March 23, 2012 at 3:44 pm #

            We have 3 full time developers working on WooCommerce along with doubled support staff that you forgot about in your cost assessment, all for a free plugin.

  20. samantha9
    March 21, 2012 at 3:56 pm #


    This will be useful for my next project with a requirement of just a blog without the bloat. Great timing. Thanks WOO!

  21. Peter Ricci
    March 22, 2012 at 1:21 am #

    I actually like this theme but I will say a one thing that is creeping in to releases and not being tested!

    One Thing: Designers must understand that very few if any people have a logo that fits in the small area assigned to it by the designer. Some people have square logos, some people have rectangular ones. Testing for these should always be performed on a variety of logos (of course within reason) The last two themes were terrible for logos including this one. Yes I know that you can customize, but really this is a basic need for the novice up to the pro.

    • Sarah
      March 22, 2012 at 11:10 am #

      Completely agree with you on that one, when trying to fit a client’s logo into Whitelight I had a real tough time with it!

      • Magnus
        March 22, 2012 at 1:32 pm #

        I can see that being an issue in this theme and we’ll revisit this. For Whitelight I haven’t seen any issues with this Sarah.

        • Sarah
          March 22, 2012 at 3:24 pm #

          I found that the space wasn’t wide enough if I have a logo and then a few pages as well in the menu. From what I remember I think Simplicity caused me similar problems. I did work around it but the default logo on Whitelight is tiny – don’t you think?

          • Magnus
            March 22, 2012 at 8:31 pm #

            No not really, I think it’s the perfect size, but obviously that is up to you and your customer ๐Ÿ™‚

  22. Peter Ricci
    March 22, 2012 at 4:00 am #

    Also, if the name of the blog is just two long words then the information icons goes over words.

  23. Deep Titanic
    March 23, 2012 at 12:03 pm #

    Damn all of this whining has probably caused a strategy meeting – And no Thursday drop!


    Just the thought of those lonely unreleased WC extensions upsets me!

    What about the extensions goddammit! They need lovin’ too!!!!

  24. Marcus Tibesar
    March 23, 2012 at 4:16 pm #

    The more I work with WordPress the more I think the Theme Developers are just not hitting the mark. It seems the whole push by the Theme houses is to get another theme out the door.

    I’d like to see a different approach.

    I believe the Theme Developers should focus on just a few themes and continue to enhancing the options and the database front-end capabilities of their select few themes. Something like WooThemes has done with Canvas but even more.

    Give us more options with the themes i.e. more layout options; i.e. more font options; i.e. lots of granularity with designing the exact look and feel of the site.

    Give us more databases for photos and posts. Give us more databases to manage i.e. photo management; post series management.

    Incorporate the features of the most popular plugins into the theme itself thereby eliminating the need to install these plugins that seem to make more work for everyone.

    The goal should be an Ultimate Versatile Flexible theme that gives the web designers total flexibility in the design and layout as well as good database management tools to get our hands around managing LOTS of photos and LOTS of posts.

    • Frank McClung
      March 24, 2012 at 2:59 pm #

      I’m in complete agreement with you Marcus. What you’re describing is what I have hoped Canvas would become. It would really be a theme for designers not for the masses. The masses want finished themes like what you see out there now.

      I’ve recently kicked around starting a company to do just what you’ve proposed. I would only sell one theme like you described and all the options, functions and features would be poured into that one theme. The nice part about a company that only sells one super theme (a Canvas killer) would be that you don’t have to maintain all these themes and your costs are lower.

      If I only had the money and the skills. Or if Woo would take up that banner with Canvas. Maybe break it off into its own department.

      • Deep Titanic
        March 24, 2012 at 3:19 pm #

        I can see the logic … I basically just use canvas/canvas commerce every time now until a client asks for something it doesn’t do – like a full width slider (then I used Whitelight).

        That’s why I like that they’re using flex slider every time now. It’s part of the toolkit.

        I would be really interested to know how many people use WooThemes with out changing anything at all. I would have thought everyone is just looking for the themes unique piece of functionality and building around that.

  25. Tutspress
    March 25, 2012 at 3:06 pm #

    I miss blogging style themes ๐Ÿ™‚ Thanks for submitted.

  26. Adam
    March 26, 2012 at 11:45 am #

    I have to admit this isnt for me, something about it that just doesnt sit right. However i like the idea of going back to blogging themes in general. I generally try and stick to woothemes through out my network because they are well coded and easy to manipulate into looking totally different from out of the box.

    There is a massive lack of blogging themes and the ones that are around are generally old looking and not so easy to manipulate.

    having said that alot of the themes that are designed with a homepage in mind i generally use as blog themes by removing the features, it would be nice if the blog part of the site has as much attention as the homepage.

    over all woothemes are a mazing though, im sure there are hundreds of people using this latest one and have different tastes to my self.

  27. Launa Regusters
    March 26, 2012 at 9:28 pm #

    The tragedy is it is only a prop suit, used only as a costume. Hard to imagine what a real driving suit worn by Steve would bring, soaked in sweat, grime and urine.

  28. business
    March 27, 2012 at 12:15 pm #

    I learned something newthis week now I’m happy for this week. Thanks!