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Get your arts and crafts store online today. For free.

Written by Mark Forrester on June 21, 2012 Product News.

View the demo Download the Artificer theme for free

Artificer is a WooCommerce theme with an arts & crafts aesthetic designed for sole traders and small startups looking to sell hand made products. Of course there are alternate stylesheets for other types of stores, plus the theme is responsive placing it right into the hands of your customers thanks to mobile optimized layouts. Best of all it’s 100% free!

Designed in-house by the talented WooLabs operative Jay Koster not a pixel has gone unnoticed with a level of detail usually unseen in a free theme.

The beautiful Artificer homepage. Would you believe it's a FREE theme?

Display your stores vital contact details, latest blog post and featured products on the homepage. Take advantage of the widget regions to truly customise your homepage.

With the WooCommerce plugin available as a free download, boasting almost 200,000 downloads, an optimized free theme to skin it, and loads of theme options to really customize the look you now have absolutely no excuse not to try WooCommerce to take your WordPress site to the next level with e-commerce facilities.

The dedicated shop page with the green alt style active.
The product page with the blue alt style active.
The artificer blog page with the floral alt style active.

Feel free to leave your comments below, please be constructive though and stay on the subject. You can expect an exciting commercial theme release next week.

View the demo Download the Artificer theme for free


17 Responses

  1. NaroTama
    June 21, 2012 at 3:04 pm #

    Demo goes to but okey. And please fix that bug in dashboard so we cant see what was updated!

    • Mark Forrester
      June 21, 2012 at 3:15 pm #

      Regarding the demo, it is probably cached, try refresh your browser.

      I presume you are referring to the messages box on the dashboard? We hope to have that back up and running soon.

  2. ken
    June 21, 2012 at 3:20 pm #


    I know so many girls with small businesses who will adore this theme.

    10/10 guys!

  3. Cain
    June 21, 2012 at 3:59 pm #

    This looks really awesome! I really wish I had something to sell, just to make use of it.

  4. Alejandro Carrillo
    June 21, 2012 at 4:08 pm #

    Pretty fucking impressive. This time I really really like it, great theme, really, looking forward to start using it!


  5. Tom
    June 21, 2012 at 4:47 pm #

    I just can`t believe it`s real ☻

  6. Nathan Corbier
    June 21, 2012 at 4:54 pm #

    New design, should go over well with the Etsy crowd. For me, its a nice point to build off of, and extend.

    • Ryan Ray
      June 21, 2012 at 6:11 pm #

      We’d love to see some awesome work done on Artificer! Strip her down and rebuild her. 😉

  7. Justin
    June 21, 2012 at 8:35 pm #

    Great work guys! One thing though: is it just me or is the main featured products box a little jacked up with the overlapping shadows?

    • Ryan Ray
      June 27, 2012 at 5:53 am #

      If we’re looking at the same thing, I believe it was done on purpose. 🙂

  8. deeptitanic
    June 22, 2012 at 12:28 pm #

    Just done a makeup & beauty products shop with Wootique … But if they want to go responsive I’ll give this a pop!

    • Ryan Ray
      June 27, 2012 at 5:49 am #

      Let us know if you do put it to use!

  9. bvager
    June 26, 2012 at 12:23 pm #

    I need an Eshop and a people to help me because I am not a tecnicien !

    and the most important I need a FRENCH version !


    • Ryan Ray
      June 27, 2012 at 5:51 am #

      Hi there,

      It appears we have a French translation of WooCommerce ready for you. –

      You’d just need to make sure your theme and WordPress are in French as well. 🙂

  10. Ros Sumiati
    July 14, 2012 at 10:41 am #

    Really cool Theme, like usually.
    And its FREE, make it even better 🙂

  11. Tommy
    July 23, 2012 at 5:54 pm #


    Everything looks good on this theme but i think i found a problem and can’t find a way to fix it.

    i really like how the most recent blog is featured on the home page; however, it seems like the next page button is broken. Whenever, I click on next page or any random page numbers, it will bring me to a 404 page.

  12. Peter
    August 15, 2012 at 12:28 am #

    Very nice theme. I’ll definitely keep it in mind for when I have to create a webshop.