Today at WooThemes HQ, we’re very excited to launch a new WooCommerce extension that we know has been on many of your wishlists for a while… it’s been on ours as well.
Ladies and gentlemen, meet the WooCommerce Pre-Orders extension.
Pre-Orders adds functionality for you as a store owner to pre-sell products to your customers with a specified release date- it does what it says on the tin.
What else can pre-orders do for me?
As with all WooThemes products, we like to explore as many creative ways of using our products as possible. Pulling back that curtain always yields exciting results.
Pre-Orders for motivation and gauging interest
You are an e-book author. You sell technical reference books for software training (for example, WordPress). Your books take you a few months to put together and, frankly, it’s a side project for you right now, so your motivation is low.
Using WooCommerce Pre-Orders, you could sell your e-books and showcase a small product preview (perhaps the first chapter) to help your customers to buy into the concept of your offering.
You could also set Pre-Orders to charge for the order once it has shipped, enabling your customers to register their interest, motivating you to finish your e-book in order to deliver their orders.
Help your customers invest in your idea
You make hand-made coffee tables for a living. You have a passion for your craft, yet each table you create has a long lead time and an initial costing outlay that, currently, you’re fronting for your passion.
Using Pre-Orders, you could offer your customers the opportunity to invest in your passion by charging up-front for your pre-ordered coffee tables. This could be used to cover your initial outlay costs and help to drive and grow your passion.
Forming relationships with your customers
Customers, new or old, appreciate correspondence from you and your team, especially around products where they have given their money in “good faith” that you will deliver their pre-ordered product. Pre-Orders, along with it’s “complete”, “delay” and “cancel” functionality, enables direct e-mails to anyone who pre-ordered a selected product.
E-mail notifications to your customers are also present with virtually every action, from delaying to cancelling or completing pre-orders.
Payment Gateways and Pre-Orders, explained
WooCommerce Pre-Orders works with any payment gateway. The how of how it works is slightly different in certain cases, however.
If a payment gateway has declared support for the WooCommerce Pre-Orders extension, the checkout process for the customer will be the same as any other order.
Currently, two payment gateways offer Pre-Orders support; Authorize.net CIM and Braintree.
What if my gateway of choice doesn’t support Pre-Orders?
We’ve thought of that.
If your gateway of choice doesn’t support Pre-Orders, and you’ve selected to charge for the pre-orders up-front, the checkout process functions as normal.
If, however, you’ve selected to charge for pre-orders once the order is delivered, a “Pay Later” gateway is displayed. Once the pre-order is delivered, the customer will be notified with a link at which they can purchase their pre-ordered product.
Show us what you can do
We’re always interested to hear how you, our customers, are making use of our products. Pre-Orders is no different. Get in touch, share your stories and connect with us.
We’re excited to see what you all can build with WooThemes, WooCommerce and Pre-Orders.