Cancellation Survey and Offers for WooCommerce Subscriptions

• Customizable Feedback Forms ― Create surveys to find out reasons why your customers want to stop their subscriptions.
• Automated Discount Offers ― Display discount offers if certain survey answers are chosen.
• Apply Coupon Code ― Link a specific coupon code that will automatically apply to the user’s subscription when they accept the offer.
• Segmented Surveys and Offers ― Different surveys and offers are available for various types of products and categories as well as user roles or accounts.
• Subscription Duration Limits ― Limit on whom discounts are offered based on how long the subscription has been active.
• Discount offers limits ― Control how many times a discount can be used by a customer to prevent overuse.
• Detailed Analytics ― Track each cancellation attempt, cancellation reasons, and discount offer performance in the survey dashboard to continually improve your approach.

Subscriptions can be canceled for many reasons. By learning these reasons through surveys and responding with appropriate offers, you can turn a potential cancellation into a continued subscription.

Cancellation Survey and Offers for WooCommerce Subscriptions helps you keep more subscribers by addressing their concerns when they decide to cancel. This plugin lets you set up surveys to understand why customers are leaving and offer them discounts to encourage them to stay.

The plugin works with WooCommerce’s recurring coupon codes to offer discounts when someone tries to cancel their subscription. It includes all the features of recurring coupon codes, such as fixed amount off, percentage off, or discounts for a set number of renewals. Additionally, since the discount system is based on regular WooCommerce coupons, you can enhance your discount strategies by integrating with other plugins that enhance coupon codes. This combination gives you greater control over your discount offers, making it easier to tailor them to specific subscription scenarios.

How to Use:

1. Create cancellation surveys ― Design and deploy surveys to understand why customers might cancel their subscriptions. These surveys can be tailored to specific subscriber segments and product types, allowing you to gather precise feedback.
2. Add discount offers to cancellation surveys ― Attach specific discount offers to your surveys that automatically trigger based on certain responses. This allows you to immediately address customer concerns with enticing offers, aiming to convert potential cancellations into retained subscriptions.
3. Set limits to users, subscriptions, and products ― Set restrictions to control who can receive discount offers and under what conditions. Set parameters based on user roles, subscription duration, and products or categories.
4. Track retention success in the dashboard ― Go to Survey Answers, where you can view all cancellation attempts along with the selected reasons, the coupon codes offered, and their success status. On the Survey&Offer page you can find Retention Rate and Top Survey Answers.

By offering discounts and collecting feedback during the cancellation process, the Cancellation Survey and Offers for WooCommerce Subscriptions plugin helps you address subscriber concerns effectively, encouraging them to reconsider their decision to cancel.

Use Cases:

Boost Retention Rates
The primary goal of this plugin is to reduce churn by addressing subscriber concerns in real time. For instance, if a significant number of subscribers are canceling because they find your product too expensive, offering them a targeted discount can encourage them to stay. This not only retains the customer but also increases their lifetime value.

Gain Valuable Insights
By understanding the reasons behind cancellations, you can make informed decisions to improve your products and services. For example, if many subscribers indicate that they found a better alternative, it might be time to innovate or enhance your product features.

Discount Offers for Different Segments
Use the plugin’s ability to create segmented surveys and offers to cater to different subscriber types. For instance, you can create a survey for premium subscribers with high-value products and offer substantial discounts to retain these valuable customers. Alternatively, for regular subscribers, a smaller discount might suffice to keep them engaged.

Real-World Examples:

Fitness App Subscription

Imagine you run a subscription-based fitness service. Some subscribers might consider canceling due to the high cost. By using the Cancellation Survey and Offers plugin, you can create a survey to understand their reasons. If they indicate cost as a concern, you can automatically offer them a 20% discount for the next three months. This targeted approach not only helps retain the subscribers but also builds goodwill and encourages them to stay longer.

Meal Kit Delivery Service

If you own a meal kit delivery service with weekly subscription plans. Subscribers might consider canceling because they found the recipes repetitive or not to their taste. Using the Cancellation Survey and Offers plugin, you can create a survey to identify these reasons. If they indicate dissatisfaction with the recipes, you could offer them a discount on their next delivery or a selection of new, diverse recipes tailored to their preferences. This personalized approach makes subscribers feel valued and can significantly reduce churn.

Magazine Subscription Service

Assume you manage a digital magazine subscription service. Subscribers might want to cancel because they are not finding the content relevant or engaging. By using the Cancellation Survey and Offers plugin, you can create a survey to understand their specific concerns. If they cite content relevance, you can offer a personalized discount based on their interests or suggest switching to another magazine within your service that aligns better with their preferences. This strategy not only retains the subscriber but also enhances their overall experience with your service.

Online Learning Platform

If you operate an online learning platform that offers various subscription plans for courses. Some students might consider canceling their subscriptions because they don’t have enough time to commit to the courses. By using the Cancellation Survey and Offers plugin, you can create a survey to understand their reasons for canceling. If they indicate a lack of time, you can offer them a discount or an extension of their current subscription period for free. This approach shows empathy towards their situation and provides a solution that encourages them to stay subscribed.

Software as a Service (SaaS) Company

Suppose you run a SaaS company offering a project management tool. Some users might want to cancel their subscriptions because they find the tool too complex or lacking certain features. By implementing the Cancellation Survey and Offers plugin, you can gather feedback through a survey. If users mention complexity as a reason, you could offer a free training session or an extended trial of a premium feature that simplifies their workflow. This not only addresses their concerns but also showcases the value of your product, increasing the likelihood of retention.

In summary, the Cancellation Survey and Offers for WooCommerce Subscriptions plugin is a powerful tool to help you understand why subscribers are leaving and provide targeted incentives to retain them. By leveraging this plugin, you can reduce churn, increase customer satisfaction, and ultimately grow your subscription business.