Meetup Organizer Handbook

Thanks for being part of the global WooCommerce community. Weโ€™re excited that youโ€™ve chosen to grow and engage your local community by organizing a Meetup in your area! Here are some guidelines to help you get started.


Getting started

Meetup organizer criteria and expectations

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These are the core expectations for all organizers to support a thriving community:

  1. Host regular events
  • Organizers must host at least 2 events per year (more are absolutely welcome!).
  • Each event should include WooCommerce-related content to keep the focus on our shared community.

2. Engage your local community

  • Each event should aim for a minimum of 5 attendees.
  • Events can be in-person or online โ€” whatever works best for your community.

3. Stay connected with the Meetup program

  • Provide regular updates on your activity in the dedicated WooCommerce Meetups Slack channel.
  • This helps us share wins, troubleshoot challenges, and support each other.

4. Uphold community standards

By meeting these expectations, you help us grow the vibrant, supportive, and sustainable WooCommerce community around the world.

Ready to become an organizer? Apply now!

Five good faith rules to keep in mind

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  1. Meetups are welcoming places where everyone works to foster an accepting environment that is free of discrimination, violence, hate, and general jerk-like behavior.
  2. WooCommerce Meetups are for the benefit of the community as a whole, not specific businesses or individuals. All actions taken as an event organizer are with the best interest of the community in mind.
  3. Membership in the local Meetup group is open to all who wish to join, regardless of gender, race, sexual orientation, religion, ability, skill, financial status, or other criteria.
  4. All Meetups are volunteer-run with volunteer speakers. In cases where a modest attendance fee is necessary, this fee should only cover the costs of the Meetup and shouldn’t be used to pay speakers or organizers.
  5. Meetup groups allow events to be organized by any reliable/trusted member of the community.

Meetup.com

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Once you fill out our application form, whether you are a brand new organizer or a longstanding member of a group that is taking on an organizing role, our WooCommerce Meetup Organizer profile will add you to your group as a co-organizer.

From there, you can add additional leadership, members, and create events for your Meetup calendar.

Social media

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Please tag us when possible in any posts or photos you share on social media (using @WooCommerce) so we can follow whatโ€™s happening on the day of your Meetup โ€“ weโ€™d love to see and hear how things went!

Feel free to create your own hashtag to share with us and create consistency among your meetup crew.

This also helps us discover what subjects or content your attendees prefer, learn more about your community, and even show you off to the rest of the world via our social media accounts.


How-tos

Meetup formats

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Anything that brings together two or more people to share their WooCommerce experiences or expertise counts; we encourage aiming for at least 5 attendees.

Popular formats include presentations, lectures, social gatherings, hackathons, and workshops โ€” youโ€™re limited only by your imagination, as long as the content is focused on WooCommerce.

Finding a speaker

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Where to look

Ask your group for volunteers โ€“ and keep asking. Over time, there will be new people joining your group or existing members who may be considering speaking. People learn and grow as time goes on, gaining insights that will assist them in giving a solid presentation. Seriously, keep asking!

Find local experts in your area and invite them to speak. Tap into your network: colleagues, friends, or people youโ€™ve connected with at other events.

Keep a lookout for out-of-town guests who might make good speakers. If theyโ€™re visiting your city for something else, they might be able to attend your event as well. Check your local conferences calendar as a starting point.

Ask the audience at each Meetup if theyโ€™d like to give a talk at one of the next events. Encourage people to do lightning talks โ€”  itโ€™s less intimidating than a full-blown presentation.

Watch the blogs and tweets of your group members for ideas and then ask them to speak on that topic.

If finding presenters proves difficult, switch things up and go with a different format. Make your Meetup a social hour, demonstration, round table discussion, or group project.

Planning ahead

Donโ€™t wait until the week before to try to get a speaker โ€“ it helps to plan in advance so that youโ€™re not scrambling at the last minute. Planning ahead gives your speakers more time to prepare their presentations, allows you to announce the event earlier and build community interest, and makes organizing efforts far less stressful.

What makes a good speaker/talk?

Good content is more important than speaker eloquence. Not everyone is a born public speaker, and itโ€™s a skill that can be learned and perfected. A Meetup is a great place to practice public speaking and share knowledge with friendly, like-minded individuals in a safe space.

Anything related to WooCommerce and WordPress is fair game, even if it’s outside of the box โ€” for example, a design refresher or a presentation on copywriting for ecommerce.

Sometimes you wonโ€™t find a speaker, or the speaker you have scheduled wonโ€™t be able to make it. Why not do a talk or presentation yourself? Itโ€™s a good idea to have a backup talk that youโ€™ll be able to give in case of emergency.

Look after your speakers

Meetup speakers are not paid, but you can still show them that youโ€™re thankful for sharing their time and expertise.

Be sure to clearly communicate all the appropriate details so that they’re not wondering ahead of the event.

Confirm at least a week before that theyโ€™re coming, and ask if they need anything. At the event, anticipate any needs they may have. Ensure that the audio-visual connections are working, offer them water, and update them on the schedule for the event.

Afterwards, show your appreciation by sending a thank-you message. It can be difficult to find speakers โ€” treat them well, and they might even be willing to speak again.

Finding a venue

Make sure your ideal venue helps you achieve the goals of your Meetup, considering everyoneโ€™s needs.

Logistics

Things to bear in mind:

Atmosphere

Select a place where all attendees will feel comfortable. Decide what atmosphere best matches the goal of your Meetup, and keep that in mind as you search for possible venues.

If youโ€™re meeting in a business, such as a cafรฉ or co-working space, let management know ahead of time that you’ll be hosting an event. For smaller meetups just getting started, a coffee shop or a pub can be a good first venue.

Venue resources

Yelp is a quick way to find opinions about local spaces, as Yelp reviews often contain venue details you might not see on a spaceโ€™s website. You can quickly crowdsource data about whether a venue accepts credit cards, has ample parking, and if itโ€™s considered good for groups overall.

Crowdsourcing is a great option for finding a venue. The members of your Meetup are passionate about the same thing you are, so itโ€™s likely that they already have some good ideas about where to go. Ask them to share their ideas โ€” you may find someone with a connection to the perfect space.

You can also use Google Maps to get a sense of the spaces in your local area. Read user-created reviews, see which times a place is busiest, and view suggestions for other similar venues in the area.

IRL

Whatever space you decide on, be sure to check it out in real life ahead of time. Pictures, reviews, and recommendations canโ€™t replace an actual experience.


Organizer responsibilities

Leading up to the event

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Be sure to set an agenda or a clear schedule in your Meetup description. If the Meetup has set activities, note when members need to arrive. If itโ€™s more of an open social hour, let people know that.

Secure a venue (see above). Contact potential venuesโ€™ management with your questions, and check if any of your members need specific accommodations.

Send a message to those who said theyโ€™re coming on your Meetup event page. Reach out personally to newcomers โ€” developing a rapport encourages them to show up!

Be prepared. Create welcome or directional signs (if necessary), and ensure you have everything else you need for the Meetup to be successful.

On the day

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If youโ€™ve scheduled a Meetup, you need to be there. Please arrive a little early so that if other group members get there early they wonโ€™t feel lost, and greet people as they arrive so they know they’re in the right place.

Afterwards

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Well done โ€“ you did it! Whatโ€™s next?

  1. Thank everyone, send personal messages, and ask for feedback. Use event comments or discussions to start conversations.
  2. Update attendance. If anyone was a no-show, follow up and let them know they were missed. Keep a positive attitude and invite them to the next Meetup.
  3. Schedule the next Meetup โ€” get something on the calendar ASAP to maintain momentum. If you donโ€™t have the next one planned yet, ask members to contribute ideas for topics. Encourage people to RSVP while youโ€™re talking in real life.
  4. Notify everyone about whatโ€™s next. Send a mailing list message with any updates.
  5. Consider feedback: find out what attendees loved and what could be better next time. Was there too much coding and not enough coffee? Reevaluate and brainstorm on how to improve.

Resources

Brand guidelines

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You’re welcome to use the WooCommerce logo in line with our official guidelines.

Content guides

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We’re currently updating our content guides and resources; please check back for updated materials soon.

Email templates for meetup organizers

WooCommerce video tutorials

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