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12 Weeks to Sleek with Fairlady

12 Weeks to Sleek is an online workout and dietary plan from well-known South African women’s magazine Fairlady.

Created by professional fitness trainers and dieticians, the program contains a healthy meal plan and workout regimen that women can tackle at their own pace, in their own home. The goal is to achieve healthy and lasting weight loss.

These tried and tested workouts use minimal equipment, and meals can be customized to suit any budget. Trainer Aneeka Buys and dietician Carey Anne Seady guide and motivate users daily or weekly. “The plan is designed for an average woman to lose around one kilo per week – that’s a healthy, realistic weight loss that you’ll be able to sustain.”

“The plan is designed for an average woman to lose around one kilo per week – that’s a healthy, realistic weight loss that you’ll be able to sustain.”

Fairlady approached South African WooExperts, LightSpeed, to create a website where readers could sign up and pay for the course.

WooCommerce Memberships was the obvious choice, but the project was not without its challenges. Workouts and meal plans needed to be restricted by login, and be available for download in the members’ area. Customers also needed to be able to access and take a supplied fitness test to help inform them as to where they needed to start on the plan.

“We needed to build a plugin that displayed the meal and exercise plans in a chronological order that the reader could work through logically, and mark days complete as they progress,” says Ashley Shaw.

To this end, LightSpeed developed the LSX Health Plan plugin specifically for 12 Weeks to Sleek. Their team also created two new post types – recipes and workouts – that can be added to the Day Plan.

“Additionally, the plan can be structured per day or per week, which allows shorter duration health programs to be used with the software,” adds Shaw.


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