Fandabby is a not-profit mental health and wellbeing clothing and accessories line, who aim to #RemoveTheLabel attached to mental health and improve wellbeing. Along with every purchase on site, you can add your Donation, which is added to our IMPACT fund and donated between our partner mental health charities. For this to happen we knew we needed a robust and highly customizable CMS. This is where we decided upon WordPress with the WooCommerce plugin. WooCommerce Google Analytics allowed us to market our products to the right audience. We promote uniqueness and we think we are that, only because of WooCommerce!