Emerging from personal demand and the basic desire of having something different and unique, design remains the driving force behind O V E R, which is run by a small group of local creatives from different fields, united with passion for the things they make.
O V E R Clothing took a lot of unique customisation and coding to get to where it is today. It was designed 100% in-house by the business owner, Sinisa, and one of the biggest hurdles he faced was being able to handle both Serbian (O V E R’s home) and international customers. Using various extensions, the team behind it worked around the various challenges and now run one of the most successful online fashion stores in Serbia.
