Currently, when I click on a customer’s name under WooCommerce > Customers, I am redirected to the WordPress user profile. However, I would suggest that clicking on a customer’s name should instead redirect to a dedicated customer page. This customer page could display all of the orders associated with that customer, along with various statistics related to those orders, such as total revenue, average order value (AOV), and most frequently purchased products. This would provide a more convenient and streamlined way to view a customer’s purchasing history and behavior.
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Last updated: March 6, 2023
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Love this! An improved customer view with order history is such a game changer. It makes follow-ups way easier and enhances the shopping experience. ragdoll playground Definitely something I’d love to see implemented!
This post on improved customer views is super interesting! I love the idea of making order history more accessible. Quick question: how do you think a better customer view could impact repeat purchases? I recently shopped online and had trouble tracking my previous orders, which made me hesitant to buy again. Also, I’m intrigued by space waves—could they somehow enhance user experience in e-commerce?
This would be a really useful improvement. I often need to review a customer’s previous orders before responding to support questions, and switching between the user profile and order screens takes unnecessary time. A dedicated customer page with order history and basic statistics would make the workflow much clearer. Thanks to the admin for considering it! Fnaf
This would be a really useful improvement. Having the customer’s order history and key stats on one dedicated page would make it much easier to understand their purchase history without jumping between different screens.
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This would be a really useful improvement for store owners. Having a dedicated customer page with order history and spending information would make it much easier to understand customer behavior.
The improved customer view concept is promising! Integrating order history can significantly enhance user experience, fostering loyalty. cookie clicker It would be fascinating to explore how this might influence repeat purchases and customer retention rates in the long run.
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Totally agree this is awkward today – jumping from WooCommerce customers to a WordPress user profile isn’t a customer ops view, and it makes it too click-heavy to spot repeat buyers, first orders, or win-backs.
One practical workaround is to put the signals you care about directly onto the orders list: auto-mark first orders, frequent buyers, or reactivated customers, so you don’t need to open every order to understand who the buyer is.
There’s a plugin called OrderBadger that does this with plain-English rules that automatically add coloured badge pills to matching orders. The closest starting point for repeat buyer visibility: https://orderbadger.com/kb/active-customer-orders-this-month/
Oh, I totally get what you’re saying! Right now, clicking a customer’s name in WooCommerce and being sent to their WordPress user profile is kinda clunky. You’re suggesting a dedicated customer page, showing all their orders, total revenue, AOV, and even their most bought products, right? That makes so much sense – way more convenient for tracking customer history and behavior! @[fnaf](https://fngames.io/)
I’ve been using WooCommerce for a while, and it’s been fantastic. Super flexible, easy to customize, and it really scales as your business grows. No wonder so many stores trust it! @Snow Rider
I’ve been using WooCommerce for a while, and it’s been fantastic. Super flexible, easy to customize, and it really scales as your business grows. No wonder so many stores trust it!
Happy with the user profile, as that’s tied to WordPress. however YES. Better visibility into customers would be great. This data is displayed at the edit order page, but is it usable and actionable?
This should be included in Woo out of the box.
Yes, this would be so much more useful than the WordPress user profile, especially for my clients. It would also be helpful if there where some additional settings for each user. For example adding tags or assign a fixed discount to them.