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Send CAPI event_id with datalayer

Hi, the event_id sent with each eCommerce event for the Facebook Pixel Conversion API should be accessible from the console or datalayer so that it can be sent via Google Tag Manager with the pixel info.

You state how important it is to send this information for event deduplication and yet you don’t make it possible to access this information without adding custom javascript to the site.

Especially with consent mode and the loss of 3rd party cookies this year, this is more important than ever.

Thanks

Author

caseymarketingcreations

Current Status

Open

Last updated: August 11, 2024

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