Learn which channels drive the most traffic (including search, social, email, and ads) so you know which channels to spend more time on.
Figure out where your site leaks money by tracking users’ flow from product page to cart to checkout.
Understand which products customers are interested in by comparing traffic, transactions, and revenue across products.
Determine what your customers look for by seeing which pages they land on from search engines.

Get basic ecommerce analytics for free

Track basic data — including sessions, users, and events — with Universal Analytics.
Integrate enhanced ecommerce analytics to get basic ecommerce data, including cart actions and product views.
Exclude visits from administrators to get a more accurate picture of customer data.
Support for Display Advertising.

A free Google Analytics account is required to use this extension.

Need more advanced ecommerce tracking? Try Google Analytics Pro.

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Offer smarter upsells, cross-sells, and "frequently bought together" recommendations. Measure their impact with in-depth analytics.

Notify customers when your products are restocked.

Collect VAT numbers at checkout and remove the VAT charge for eligible EU businesses.