WooCommerce Google Analytics Integration

Google Analytics is a free web analytics tool. The free WooCommerce Google Analytics Integration connects your store to your Google Analytics account to provide basic eCommerce and site analytics, using eCommerce tracking to provide valuable metrics on your store’s performance.

For advanced Google Analytics features, we recommend the WooCommerce Google Analytics Pro version.

Not sure if you need the free plugin or the Pro version? Check out our comparison here.

Installation

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Download the extension from your WooCommerce.com > My Account > Downloads
Go to Plugins > Add New > Upload and select the ZIP file you just downloaded
Click Install Now, and then Activate
Click the Connect WooCommerce to Google Analytics link and read the next section to learn how to set up and configure the plugin.

Setup and Configuration

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Option 1: Setup Google Analytics 4 (G-)

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Configure the plugin by going to WooCommerce > Settings > Integrations. You will see ‘Google Analytics’ listed as an option – click this to see the settings.

Option 2: Setup Universal Analytics (UA-)

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The following setup steps are only applicable if you would prefer to to use Universal Analytics (UA-) vs Google Analytics 4 properties. Enable Ecommerce for a view within Google Analytics for transaction data to be recorded.

Sign in to Google Analytics.
Click Admin (bottom left), and navigate to the view you want.
If a new property is to be created, be sure to Create a Universal Analytics property.
In the VIEW column, Ecommerce Settings.

Set Enable Ecommerce to ON.
Set Enable Enhanced Ecommerce Reporting to ON.
Click Save.

Configure the plugin by going to WooCommerce > Settings > Integrations. You will see ‘Google Analytics’ listed as an option. Click this to see the settings.

WooCommerce Integration Settings

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Google Analytics Tracking ID: Add your Google Analytics Tracking ID (UA-) or Measurement ID (G-) – depending on the setup option you chose above. Note: it must start with UA– or G- otherwise, it will not record statistics properly.
If you are using a Google Analytics 4 property (i.e. the new Google Analytics), you will have a G- Measurement ID. To find it:
- Sign in to Google Analytics and click Admin, at the bottom of the left hand navigation.
- In the Property column (second column), click Data Streams.
- On the Data Streams page, select the data stream that corresponds to your website.
- Your Measurement ID, beginning with G-, appears at the top right of the page.
If you are using a Universal Analytics property (i.e. the old Google Analytics), you will have a UA- Tracking ID. To find it:
- Sign in to Google Analytics and click Admin, at the bottom left hand navigation.
- In the Property column (second column), click Tracking Info > Tracking Code.
- Your Tracking ID, beginning with UA-, appears at the top of the page.
Set Domain Name: Add the domain for your site, such as yourcompany.com. If you’re tracking multiple domains or tracking subdomains, we recommend reviewing the documentation provided by Google Analytics.

Tracking Options

Use Global Site tag: Check this box to use Global Site Stag, which enables the gtag.js framework and supports both Universal Analytics tracking IDs (UA-) and Google Analytics 4 Measurements IDs (G-).
Enable Standard Tracking: Check this box to add basic website tracking. This is needed if WooCommerce Google Analytics Integration is the only Google Analytics plugin on your site. If you are using another Google Analytics plugin for your site, leave this box unchecked.
“Display Advertising” Support: Check this box if you intend to run ads on the Google Display Network and would like these tracked in your analytics account.
Anonymize IP addresses: If you are using the Universal Analytics property (i.e. the old Google Analytics) this keeps user data more private and is mandatory in some countries. Read more about IP Anonymization. Consult an expert if you’re unsure about whether this is required for your store.
Track 404 (Not found) Errors: This allows you to find broken or dead links. To see how many times this occurs, go to your Google Analytics account > Behavior > Events > Overview > Error.
Purchase Transactions: Track purchases on your site, including data like revenue, tax, refunds, shipping, and more. This requires a payment gateway that redirects to the thank you/order received page after payment. Some popular options that do this are WooCommerce Payments, Stripe, Braintree for WooCommerce, PayPal Payments, and Square.
Add to Cart Events: Track when customers add a product to their cart. This allows you to see more specific details about your customers’ experience and better understand where they might be dropping off.

eCommerce

This section is visible only if Use Global Site Tag and Enable Universal Analytics are selected.
If using Universal Analytics (i.e. the old Google Analytics), turn on Enhanced eCommerce in your Google Analytics dashboard before enabling this setting. See here for more information.

Setting up Google Analytics goals and funnels

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Depending on the setup option of your choice. You can learn more about setting up goals, events and funnels via the options below.

GA4 properties (G-)

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Learn more on how to set up conversion events and funnels.

Universal Analytics (UA-)

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Visit Google Support for more information and best practices.

Testing Analytics

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If you would like to test the tracking and make sure it’s sending over the correct data to Google, you can use the Google Tag Assistant tool for Chrome. This will analyze the tracking code which has been added to your page and notify you of any warnings or errors.

Keep the following points in mind:

Pageviews are not tracked for logged in admin users (so make sure you are logged out)
Multiple tracking code instances on the same page can cause issues
Tracking can take a while to show up in your Google Dashboard (it’s recommended to wait 24 hours or try the real time tracking reports)
Any JavaScript errors on the page could prevent tracking from occuring (you can use the browser tools to check if there are any errors showing up in the console)
Confirm there are no browser extension / ad blockers which would block the tracking

If you are experiencing any warning/errors or there are multiple tracking instances found on your page. The best way to track down where this is coming from would be to do a conflict test. You can find a more detailed explanation on how to do a conflict test here.

Hooks & Filters

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Disabling pageview

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By default, this plugin always adds pageview tracking for Google Analytics. When using this plugin with other Google Analytics plugins it may be required to disable the pageview tracking code. This can be achieved using a wc_google_analytics_send_pageview filter. It needs to be set to false. This is an advanced feature please proceed with caution. In case of issues please check the Testing Analytics section.

Include more than one tracking ID

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The following hook can be used for modifying the generated snippet, which can be used to add the UA tracking ID to the Gtag code:

add_filter( 'woocommerce_gtag_snippet', function( $gtag_snippet ) {
	return preg_replace( '~</script>~', "gtag('config', 'UA-XXXXXX-13');\n</script>", $gtag_snippet );
} );

This should add the gtag('config'...); line to the end.