This comparison document takes a look how WooCommerce Google Analytics Pro ($79) compares to WooCommerce Google Analytics (free).
Google Analytics vs Pro Version
↑ Back to top| General Info | ||
|---|---|---|
| Free | Pro | |
| Basic Site Tracking | ✔ | ✔* |
| Universal Analytics | ✔ | ✔ |
| Enhanced eCommerce tracking | ✔ | ✔ |
| Supports Checkout Behavior Analysis | – | ✔ |
The Pro version of the plugin will track general site events and eCommerce events, so no other GA plugins are needed.
| Settings | ||
|---|---|---|
| Free | Pro | |
| Can exclude Admins from tracking | ✔ | ✔ |
| Can exclude shop managers from tracking | – | ✔ |
| Use Enhanced Link Attribution | – | ✔ |
| Can anonymize IPs? | ✔ | ✔ |
| Can track user IDs? | – | ✔ |
| Can enable Google Optimize? | – | ✔ |
| Display Advertising support | ✔ | ✔ |
| Tracking Dimensions | ||
| Free | Pro | |
| Product viewed / clicked | ✔ | ✔ |
| Product add to cart | ✔ | ✔ |
| Product remove from cart | ✔ | ✔ |
| Cart quantity changed | – | ✔ |
| Cart page viewed | – | ✔ |
| Coupon added | – | ✔ |
| Coupon removed | – | ✔ |
| Checkout loaded | ✔ | ✔ |
| Provided Billing Email | – | ✔ |
| Selected Payment Method | – | ✔ |
| Checkout completed, goes to thank you page | ✔ | ✔ |
| Checkout completed, doesn’t go to thank you page | – | ✔ |
| Manually (admin) created order completed | – | ✔ |
| Customer sign in / out | – | ✔ |
| Customer viewed account | – | ✔ |
| Customer viewed order | – | ✔ |
| Customer registered | – | ✔ |
| Customer changed password | – | ✔ |
| Product review or comment left | – | ✔ |
| Order fully refunded* | – | ✔ |
| Order cancellation | – | ✔ |
| Customer email opened | – | ✔ |
*Google Analytics does not allow for partial refund tracking, so only fully refunded orders are included in refund tracking.
Have Questions?
↑ Back to topWe’d be happy to help out with any pre-sales questions between these plugins. You can submit them here or via your WooCommerce account 🙂