What is WooCommerce?

WooCommerce is the open-source ecommerce platform for WordPress that powers success for more than four million online stores.

WooCommerce is built and supported by Woo, along with contributions from a global community of developers.

Start selling with WooCommerce

WooCommerce is the ecommerce plugin for WordPress, the platform powering more than 43% of the internet. To build a new online store or move your existing store to WooCommerce, you’ll first need to choose a host and then install the plugin.

Choose a host

A host is where your store lives online. A good host ensures your store is fast, available, and secure for your customers. You can host a store anywhere you want, but we also have recommendations for a variety of trusted platforms that are optimized for WooCommerce.

Download the plugin

Some hosts have versions of WooCommerce already installed, but developers, experienced merchants, and anyone familiar with installing and managing WordPress can download the WooCommerce plugin to use with any host they want. WooCommerce is free to download and free to use how you see fit.

“WooCommerce allows us to customize and create what we need as we scale and grow, without getting stuck in super high monthly fees.”

No matter how you choose to use WooCommerce, you’ll benefit from the most flexible, customizable ecommerce platform available.

Sell anything

WooCommerce lets you sell everything from simple products, to customizable bundles, to downloads. You can also add on extensions for selling subscriptions, taking bookings and more.

Do anything

No matter what you need to do for your business, you can do it with WooCommerce. Customize your store to match your exact vision and connect it to any other software you need — anything’s possible.

Own your future

Because WooCommerce is open source, you actually own your store and data — instead of renting them from your ecommerce platform. No matter where you need to take your business in the future, you’ll have peace of mind knowing that it’s truly yours.

“Thanks to WooCommerce, our website has always been something we can rely on, and will continue to be for a long time coming.”

Who is Woo?

Woo is the company behind WooCommerce, plus dozens of other ecommerce extensions like WooPayments, WooCommerce Subscriptions, and more.

We’re a fully distributed company with employees all over the world, dedicated to empowering success for merchants, developers, and anyone else making a living through ecommerce.

Learn how to build success
 with WooCommerce

Guide: How to build an online store on WooCommerce

Here you’ll find step-by-step instructions on how to build an online store with WooCommerce.

Examples of successful WooCommerce businesses

Get real-life examples of businesses growing with WooCommerce in a wide variety of industries.

How to grow your store with omnichannel marketing

Learn how to use WooCommerce as your hub for selling and advertising across multiple channels.