Storefront Actions example: Adding content below the featured product title

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Storefront has a lot of add_action() functions (go here for an overview). These allow you to insert sections of content using HTML, PHP, Javascript into its core templates. For example, say you want to add a description or even an image below the “featured products” section of your homepage.

Create a function

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First, create a function. It can be called whatever so choose something that makes sense. For example: add_featured_text_example(). The function is displaying–or echoing–some text: echo "<p>These are definitely our best products to consider!</p>";.

Find the right hook

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Second, find the right location (or hook) to use. A plugin like will allow get a visual overview: This of course also adds all of the WooCommerce hooks that are active on the homepage, but it makes it easy to see which Storefront hooks we might consider:
  • storefront_homepage_before_featured_products
  • storefront_homepage_after_featured_products_title
  • storefront_homepage_after_featured_products
Of these, storefront_homepage_after_featured_products_title is the one that shows up below our “featured products” title. A full reference list of the Storefront hooks can be found here.

Add an action

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Next, we need to insert some text. In WordPress terminology, that’s adding an action. We’re adding the action (add_action()) in the right spot by first using the hook (storefront_homepage_after_featured_products_title), and then calling the function we’ve just created (add_featured_text_example) The result of that is the following snippet:
We’ll need let our theme to know to use the code. In order to do that,  you can paste the snippet in the functions.php file of your child theme. The result will be the following: A last step would be to add either some styling or a class to the <p> element to add some custom CSS, but that would be another tutorial.