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Pinterest for WooCommerce

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Get your products in front of Pinterest users searching for ideas and things to buy. Connect your WooCommerce store to make your entire catalog browsable.
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Add Product Brand to AddToCart CAPI events

Pinterest for WooCommerce 1.5.1 does not currently send Product Brand in Conversions API AddToCart events.

Please add the WooCommerce product brand to the CAPI AddToCart payload using Pinterest’s supported item_brand and/or content_brand field.

Version 1.4.27 already added WooCommerce product_brand to the Pinterest catalog feed as g:brand, but Product Brand is still absent from real-time CAPI events. As a result, Pinterest Event Quality reports Product Brand at 0% for AddToCart.

This behavior was confirmed by Pinterest for WooCommerce support.

Author

davidyupyahoocom

Current Status

Open

Last updated: September 23, 2026

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