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Amazon Pay onboarding in WooCommerce is unacceptable

I want to submit formal product feedback about the Amazon Pay option in WooCommerce.

The Amazon Pay onboarding experience exposed through WooCommerce is unacceptable. The integration appears simple inside WooCommerce, but in practice it can send merchants into a maze of email conflicts, phone-number conflicts, account-linking problems, two-step verification failures, and marketplace-selection dead ends.

The core problem is that WooCommerce presents Amazon Pay as a normal payment option, but does not clearly warn merchants up front that the process may fail unless they meet Amazon-specific identity and account conditions that are not obvious at the start. By the time those blockers appear, the merchant may already have spent hours creating mailboxes, changing account settings, recovering accounts, and troubleshooting errors that were never disclosed clearly in advance.

This is not just inconvenient. It is a poor merchant experience and a waste of time. If WooCommerce is going to offer Amazon Pay as an onboardable payment method inside the Payments screen, WooCommerce should clearly disclose the real prerequisites before the merchant begins.

At minimum, WooCommerce should add a pre-check or warning screen that explains Amazon Pay may require:

a completely unused email address for merchant registration,
phone-number/account conditions that can block setup,
separate Amazon account or marketplace constraints,
and troubleshooting guidance before the merchant is pushed into Amazon’s external flow.

Right now, the WooCommerce side makes the setup look straightforward when it often is not. That reflects badly on WooCommerce, even if the failures happen on Amazon’s side.

I removed Amazon Pay from my store because the setup experience was so poor. Please treat this as serious product feedback and either improve the warning/disclosure flow or reconsider how Amazon Pay is presented to merchants in WooCommerce.

Author

braytonscott

Current Status

Open

Last updated: April 29, 2026

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