WooCommerce

Feature Request: Product-Specific First-Time Purchase Filter in Order Analytics
Current Situation: The existing WooCommerce Analytics only allows filtering between “New” and “Returning” customers based on their overall purchase history with the store. This means if a customer has previously purchased any product, they’re considered a “Returning” customer, even when they’re buying a specific product for the first time.

Requested Feature: Add a new filter option in Order Analytics that allows store owners to identify orders where customers are purchasing a specific product for the first time, regardless of their overall customer status.

Use Cases:

Track the success of new product launches
Analyze first-time adoption rates of specific products
Identify purchasing patterns of customers trying new product categories
Better understand product discovery and cross-selling effectiveness
Create more targeted marketing campaigns for product-specific first-time buyers
Suggested Implementation: Add a new filter option in Advanced Filters called “First Purchase of Product” where users can:

Select specific products to track
View orders where selected products were purchased for the first time by each customer
Combine this filter with existing filters (date ranges, customer type, etc.)