WooCommerce

We sell one product with 3 variations. The product is listed 3 ways in our system to support role based pricing (i.e., Guest/Customer, Institution, Reseller). Role based pricing is enabled through an extension. The issue is each user type only sees one product on the Shop page, therefore sending them to the Shop page is a wasted step. Is there a way to configure the Shop button (or similar) so it takes the customer to the single product page based on their user role?