WooPayments

I am writing to you as a dedicated member of the Pakistani e-commerce community and as the founder of https://khaliskada.com/, Pakistan’s trusted organic food products brand. Currently, thousands of entrepreneurs in Pakistan rely on WooCommerce to power their digital storefronts; however, we face a significant barrier: the lack of access to streamlined, native payment solutions.

Pakistan is currently one of the fastest-growing freelance and digital export markets globally. By expanding payment capabilities and gateway support to our region, you would be tapping into a massive, underserved demographic of merchants who are currently forced to use complex third-party integrations or migrate to competitors due to payment friction.

Key reasons why this expansion is a win-win:
Market Growth: The e-commerce sector in Pakistan is seeing double-digit annual growth. A more native and integrated payment experience would accelerate this further.
Platform Loyalty: Many merchants prefer the flexibility of WooCommerce, but the lack of a professional, streamlined checkout experience remains a primary hurdle for scaling local operations.
Professionalism & Trust: For customers, a sleek and reliable checkout builds immediate trust—something that is vital for Pakistani businesses scaling locally and globally.
Economic Impact: Simplified payment processing will empower small-to-medium enterprises (SMEs) to grow, contributing significantly to the local digital economy.

We recognize that regional compliance and banking regulations require effort to navigate. However, we urge the WooCommerce team to prioritize the Pakistani market in your upcoming roadmap. We look forward to seeing Pakistan included on that list very soon.

Best regards,
Founder of Khaliskada