Webinar

The modern customer marketing playbook

Watch this on-demand event and learn how to build customer relationships that scale.

The keys to creating lifelong loyalty

For growing brands, loyalty isn’t earned through volume or visibility anymore. It’s built through trust, relevance, and personalized experiences that feel authentic.

62% of consumers will pay more for a nearly identical product from a brand they trust¹. So how can your brand turn first-time buyers into lifelong advocates — and keep them coming back?

In this on-demand event marketing leaders at SEPHORA and Fanatics join experts from WooCommerce and Klaviyo to share practical strategies for building customer relationships that scale. You’ll learn how to lay a strong data foundation, activate insights at the right moments, automate with empathy, and create loyalty, all without sacrificing trust.

^{1. Capital One Shopping Research, 2025}

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Meet the experts

Mahrie Boyle
VP, Integrated Marketing

Gina Potenza
Partner Program & Strategy Manager – Platform Lead Klaviyo

Sabena Suri
Director of Marketing – category & Brand

Chris Sheard
Ecommerce Director – Partner Sites

What you’ll learn

Discover how to build customers for life.

The new loyalty playbook: Why trust and authenticity matter more than discounts.
Data-driven personalization: How first-party data powers smarter, more meaningful interactions.
Automation with empathy: Practical ways to scale without losing the human touch.
Retention strategies that last: From post-purchase engagement to community building.

Plus, get your copy of the full Modern Customer Marketing Playbook to keep these insights at your fingertips.

The modern customer marketing playbook as a book cover

“We focus a lot on the quality of interactions… making sure everything is in service of a longer-term client.”

— Sabena Suri, Director of Marketing – Category & Brand, SEPHORA