Woo Newsroom

What is Woo?

Woo is the company behind the leading open-source ecommerce platform, WooCommerce, powering 4M+ stores.† Built on WordPress, WooCommerce empowers anyone, anywhere, to sell anything with truly unlimited extensibility, flexibility, and control over how they build and evolve their business.

Launched in 2011 and acquired by Automattic in 2015, Woo is a fully distributed company with employees worldwide.

† StoreLeads, September 2025

WooCommerce in numbers

4M+

live installations.†
 

StoreLeads (using WooCommerce Cart/Checkout),
State of Ecommerce

33%

of all ecommerce is powered by WooCommerce.

StoreLeads, Growth of WooCommerce

1,300+

official WooCommerce Marketplace products, and growing daily.
 

Woo Marketplace

90k+

developers, creatives, and builders
supporting WooCommerce merchants worldwide.

350+

core code contributors from
around the world.

43.4%

of the web is built on WordPress.

W3Techs, Usage statistics and market share of WordPress

†

Regarding third-party measurement: WordPress plugin rules don’t permit the automatic collection of stats and performance data (although some merchants do opt-in to share data). We use third-party measurement tools, including StoreLeads.app and W3Techs, to build an accurate estimate of WooCommerce installations, growth, and geographic distribution.

Latest Woo news

  • Thursday’s theme release & WooCommerce update

    Today’s release is a beauty. A few months back we asked the talented Mr. Chris Rowe, who’s helped design a handful of our business, photography and personal themes, to design his first WooCommerce specific theme. Needless to say, he didn’t let us down and brought his usual attention to detail, clean styling, and crisp typography…

  • Woo gets beveled

    Our latest theme release has been sitting on the backburner for a while now, ever since it was initially released as a Tumblr theme (which we’ve since discontinued). Not letting it go to waste the designer, and co-founder of WooThemes, Magnus Jepson hoped to find some time to give it some WordPress love and subsequently…

  • The Woo Affiliates Widget

    Over the past few weeks we’ve been brainstorming ways of helping our affiliates advertise our themes in an efficient, professional manner. Previously, you’ve been limited to advertising banners and text links that you can manually place anywhere in blog posts, text/adsense widgets, sidebars and footers. Today we launch the “WooAffiliates” plugin that takes this a…

  • On the first day of December, my true love gave to me…

    Seems like everyone is wondering where this year has gone? Here at WooHQ we know exactly where it has gone for Jay and Mike in the WooLabs – in developing a wealth of value with WooCommerce extensions, themes and child themes for a fast growing community of users. WooCommerce 1.3 Today see’s the release of…

View more Woo news

Why people love WooCommerce

Unlimited capability

WooCommerce developers can build 100% custom products as needed. In the WooCommerce Marketplace, you’ll find hundreds of extensions and themes that personalize and extend the capabilities of WooCommerce stores.

A global, creative community

WooCommerce has a worldwide community of developers, builders, and creatives ready to help anyone build an online business that scales.

Open source roots

As a freely downloadable plugin for WordPress, WooCommerce has always been a part of the open-source community. Democratizing commerce is at our core.

Ownership over leasing

Woo users build and own their shop, end to end, with a 100% open-source platform, unlimited hosting options, and total control over their shopping experience.

Brand and logo guidelines

For logos, typography, and guidance on tone — visit our brand and logo guidelines.

Brand guidelines

Contact the Woo Press Team

Press contact

Please direct all press inquiries to:
press@woocommerce.com

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