Woo Newsroom

What is Woo?

Woo is the company behind the leading open-source ecommerce platform, WooCommerce, powering 4M+ stores.† Built on WordPress, WooCommerce empowers anyone, anywhere, to sell anything with truly unlimited extensibility, flexibility, and control over how they build and evolve their business.

Launched in 2011 and acquired by Automattic in 2015, Woo is a fully distributed company with employees worldwide.

† StoreLeads, September 2025

WooCommerce in numbers

4M+

live installations.†
 

StoreLeads (using WooCommerce Cart/Checkout),
State of Ecommerce

33%

of all ecommerce is powered by WooCommerce.

StoreLeads, Growth of WooCommerce

1,300+

official WooCommerce Marketplace products, and growing daily.
 

Woo Marketplace

90k+

developers, creatives, and builders
supporting WooCommerce merchants worldwide.

350+

core code contributors from
around the world.

43.4%

of the web is built on WordPress.

W3Techs, Usage statistics and market share of WordPress

†

Regarding third-party measurement: WordPress plugin rules don’t permit the automatic collection of stats and performance data (although some merchants do opt-in to share data). We use third-party measurement tools, including StoreLeads.app and W3Techs, to build an accurate estimate of WooCommerce installations, growth, and geographic distribution.

Latest Woo news

  • Teasing number 100

    We are only days away from the release of our 100th theme. Can you believe it? 100 themes. To get everyone excited for our big milestone we thought we’d tease the theme in a different way. Ryan ‘The Cannon’ Ray has been experimenting with Final Cut Pro X and Motion and this is the result.…

  • Timthumb (thumb.php) Security Flaw

    This morning we were made aware of a security flaw within the Timthumb image resizing script, which is utilized in our themes for dynamic image resizing. It is also widely used in other WordPress themes and plugins. As a result of this security flaw, the author of TimThumb and the author of WordThumb have worked…

  • Canvas Gets a Portfolio Module

    A portfolio module has been one of the most popular requests for our Canvas framework theme. We’ve however always been cautious adding such heavy functionality into the theme and bloating the code. At least we have been until now… With the recent launch of Canvas 4 a couple months back we are now hugely confident in…

  • Editorial Case Study

    We recently released Editorial, a magazine theme that aims to mimic familiar features of traditional print media, like newspapers and magazines. This post takes a look at the thought process that went into designing Editorial, and the implementation and development of some of those ideas. Editorial’s design is very much inspired by traditional newspaper layouts,…

View more Woo news

Why people love WooCommerce

Unlimited capability

WooCommerce developers can build 100% custom products as needed. In the WooCommerce Marketplace, you’ll find hundreds of extensions and themes that personalize and extend the capabilities of WooCommerce stores.

A global, creative community

WooCommerce has a worldwide community of developers, builders, and creatives ready to help anyone build an online business that scales.

Open source roots

As a freely downloadable plugin for WordPress, WooCommerce has always been a part of the open-source community. Democratizing commerce is at our core.

Ownership over leasing

Woo users build and own their shop, end to end, with a 100% open-source platform, unlimited hosting options, and total control over their shopping experience.

Brand and logo guidelines

For logos, typography, and guidance on tone — visit our brand and logo guidelines.

Brand guidelines

Contact the Woo Press Team

Press contact

Please direct all press inquiries to:
press@woocommerce.com

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