Woo Newsroom

What is Woo?

Woo is the company behind the leading open-source ecommerce platform, WooCommerce, powering 4M+ stores.† Built on WordPress, WooCommerce empowers anyone, anywhere, to sell anything with truly unlimited extensibility, flexibility, and control over how they build and evolve their business.

Launched in 2011 and acquired by Automattic in 2015, Woo is a fully distributed company with employees worldwide.

† StoreLeads, September 2025

WooCommerce in numbers

4M+

live installations.†
 

StoreLeads (using WooCommerce Cart/Checkout),
State of Ecommerce

33%

of all ecommerce is powered by WooCommerce.

StoreLeads, Growth of WooCommerce

1,300+

official WooCommerce Marketplace products, and growing daily.
 

Woo Marketplace

90k+

developers, creatives, and builders
supporting WooCommerce merchants worldwide.

350+

core code contributors from
around the world.

43.4%

of the web is built on WordPress.

W3Techs, Usage statistics and market share of WordPress

†

Regarding third-party measurement: WordPress plugin rules don’t permit the automatic collection of stats and performance data (although some merchants do opt-in to share data). We use third-party measurement tools, including StoreLeads.app and W3Techs, to build an accurate estimate of WooCommerce installations, growth, and geographic distribution.

Latest Woo news

  • Goodbye thumb.php? Hello native image resizing!

    Here at WooThemes we use a script for dynamic image resizing in all our themes which is called timthumb.php (thumb.php in our themes). One of the main reasons why we haven’t replaced our dynamic image resizing script yet, is because we feel it is superior to the WP post thumbnails that were introduced in WordPress…

  • Canvas meets Tumblog

    Canvas has been a crowd favorite ever since it was released, which is why it is our “flagship” theme that receives most of the latest functionality. Version 2.0 gave you additional page templates (Magazine and Business) to play with, and now we are adding our latest WooTumblog functionality (no plugin required) so you can use…

  • Come dine with us

    Yesterday was the launch of our first Shopify themes. Today sees the launch of something quite different, yet we are equally excited about – our first restaurant/bar specific niche theme called “Diner”. Diner is undoubtedly one of the most powerful restaurant themes available for WordPress. It boasts an impressive feature list including:

  • Sidebar Manager, now your sharpest tool in the shed

    We’re ecstatic to launch the latest addition to the WooFramework – Sidebar Manager. The Sidebar Manager comes from years of my own personal experience with WordPress themes, having been frustrated with the rigid sidebars and widgetized regions. Blog sidebars quickly become static, boring and life-less when every page renders the same widgets time after time…

View more Woo news

Why people love WooCommerce

Unlimited capability

WooCommerce developers can build 100% custom products as needed. In the WooCommerce Marketplace, you’ll find hundreds of extensions and themes that personalize and extend the capabilities of WooCommerce stores.

A global, creative community

WooCommerce has a worldwide community of developers, builders, and creatives ready to help anyone build an online business that scales.

Open source roots

As a freely downloadable plugin for WordPress, WooCommerce has always been a part of the open-source community. Democratizing commerce is at our core.

Ownership over leasing

Woo users build and own their shop, end to end, with a 100% open-source platform, unlimited hosting options, and total control over their shopping experience.

Brand and logo guidelines

For logos, typography, and guidance on tone — visit our brand and logo guidelines.

Brand guidelines

Contact the Woo Press Team

Press contact

Please direct all press inquiries to:
press@woocommerce.com

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