Woo Newsroom

What is Woo?

Woo is the company behind the leading open-source ecommerce platform, WooCommerce, powering 4M+ stores.† Built on WordPress, WooCommerce empowers anyone, anywhere, to sell anything with truly unlimited extensibility, flexibility, and control over how they build and evolve their business.

Launched in 2011 and acquired by Automattic in 2015, Woo is a fully distributed company with employees worldwide.

† StoreLeads, September 2025

WooCommerce in numbers

4M+

live installations.†
 

StoreLeads (using WooCommerce Cart/Checkout),
State of Ecommerce

33%

of all ecommerce is powered by WooCommerce.

StoreLeads, Growth of WooCommerce

1,300+

official WooCommerce Marketplace products, and growing daily.
 

Woo Marketplace

90k+

developers, creatives, and builders
supporting WooCommerce merchants worldwide.

350+

core code contributors from
around the world.

43.4%

of the web is built on WordPress.

W3Techs, Usage statistics and market share of WordPress

†

Regarding third-party measurement: WordPress plugin rules don’t permit the automatic collection of stats and performance data (although some merchants do opt-in to share data). We use third-party measurement tools, including StoreLeads.app and W3Techs, to build an accurate estimate of WooCommerce installations, growth, and geographic distribution.

Latest Woo news

  • Fresh News – The Return of a Classic

    It’s been almost three years since we designed Fresh News, and since then it has been our most sold theme up until recently when Canvas finally passed it on our theme leaderboard. We have continually updated it to fix bugs and make it work with thelatest WordPress versions, as we do with all our themes,…

  • WooVille #4: WooLeaks

    Some might say the recent Denial of Service attacks WooThemes endured during the month of December were due to a bunch of bored WP hackers cottoning onto the WikiLeaks saga, or just pot luck being in a targetted IP range. The truth of the matter is their were some controversial secrets about the WooTeam that…

  • Just another Tumblog theme

    Our WooTumblog plugin has been downloaded over 2700 times already, and our Express app for iPhone has already been purchased by over 500 people, which proves that “tumblogging” is a very popular niche nowadays. We contacted James McDonald and asked if he wanted to design a Tumblr theme for us a while back, and he…

  • Introducing Listings – the directory based theme for any niche

    This one has been in the oven for a good few months and teased numerous times on the blog, but today we can finally introduce you to Listings – a directory based theme with an advanced content builder. Ever since we released Estate in July of this year we had the intention of taking it’s…

View more Woo news

Why people love WooCommerce

Unlimited capability

WooCommerce developers can build 100% custom products as needed. In the WooCommerce Marketplace, you’ll find hundreds of extensions and themes that personalize and extend the capabilities of WooCommerce stores.

A global, creative community

WooCommerce has a worldwide community of developers, builders, and creatives ready to help anyone build an online business that scales.

Open source roots

As a freely downloadable plugin for WordPress, WooCommerce has always been a part of the open-source community. Democratizing commerce is at our core.

Ownership over leasing

Woo users build and own their shop, end to end, with a 100% open-source platform, unlimited hosting options, and total control over their shopping experience.

Brand and logo guidelines

For logos, typography, and guidance on tone — visit our brand and logo guidelines.

Brand guidelines

Contact the Woo Press Team

Press contact

Please direct all press inquiries to:
press@woocommerce.com

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