Woo Newsroom

What is Woo?

Woo is the company behind the leading open-source ecommerce platform, WooCommerce, powering 4M+ stores.† Built on WordPress, WooCommerce empowers anyone, anywhere, to sell anything with truly unlimited extensibility, flexibility, and control over how they build and evolve their business.

Launched in 2011 and acquired by Automattic in 2015, Woo is a fully distributed company with employees worldwide.

† StoreLeads, September 2025

WooCommerce in numbers

4M+

live installations.†
 

StoreLeads (using WooCommerce Cart/Checkout),
State of Ecommerce

33%

of all ecommerce is powered by WooCommerce.

StoreLeads, Growth of WooCommerce

1,300+

official WooCommerce Marketplace products, and growing daily.
 

Woo Marketplace

90k+

developers, creatives, and builders
supporting WooCommerce merchants worldwide.

350+

core code contributors from
around the world.

43.4%

of the web is built on WordPress.

W3Techs, Usage statistics and market share of WordPress

†

Regarding third-party measurement: WordPress plugin rules don’t permit the automatic collection of stats and performance data (although some merchants do opt-in to share data). We use third-party measurement tools, including StoreLeads.app and W3Techs, to build an accurate estimate of WooCommerce installations, growth, and geographic distribution.

Latest Woo news

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    It’s been a month since our company retreat to the Austrian Alps where we enjoyed a week of snow, ski, jagermeister and a little bit of work – how we all wish we could be tele-ported back there right now. We’ve been absolutely astonished by the amount of media attention our company retreat attracted. It…

  • Mobile Officing Extreme

    Late last year I was sitting at the barber shop, getting a haircut. The barber felt obliged to ask me what I do for a living. I tried to explain to him, in a non-technical way, how I “designed websites”, and managed the business with my 2 business partners in Norway and Cape Town… who…

  • WooNav: Integrated in WP 3.0

    Two weeks ago when we launched theWooNav we knew it was something special and would be well received by our users, together with our recent release of WooFramework V2 our theme development was certainly hotting up. Then, out of the blue, we were contacted by Jane Wells of the WordPress Core UX development team who…

  • Write me a postcard

    So you are about to head off on an adventure around the world, or perhaps just an extended road trip up the east coast? You’ve promised postcards to friends and families, but what a mission, post offices are so last century! 🙂 See you’ve decided to buy a domain, install WordPress and this really cool…

View more Woo news

Why people love WooCommerce

Unlimited capability

WooCommerce developers can build 100% custom products as needed. In the WooCommerce Marketplace, you’ll find hundreds of extensions and themes that personalize and extend the capabilities of WooCommerce stores.

A global, creative community

WooCommerce has a worldwide community of developers, builders, and creatives ready to help anyone build an online business that scales.

Open source roots

As a freely downloadable plugin for WordPress, WooCommerce has always been a part of the open-source community. Democratizing commerce is at our core.

Ownership over leasing

Woo users build and own their shop, end to end, with a 100% open-source platform, unlimited hosting options, and total control over their shopping experience.

Brand and logo guidelines

For logos, typography, and guidance on tone — visit our brand and logo guidelines.

Brand guidelines

Contact the Woo Press Team

Press contact

Please direct all press inquiries to:
press@woocommerce.com

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