Woo news

Woo is the company behind WooCommerce, the ecommerce platform that powers 4M+ stores.* Built on WordPress, WooCommerce empowers anyone to sell anything, with unlimited control over how they build and evolve their business.

Launched in 2011 and acquired by Automattic in 2015, Woo is a fully distributed company with employees worldwide.

*StoreLeads, February 2026

Illustrated icons of a globe, paper airplane, megaphone, and speech bubbles
Illustrated icons of a globe, paper airplane, megaphone, and speech bubbles

WooCommerce in numbers

4M+

live installations*

StoreLeads, State of Ecommerce

32%

of all ecommerce is powered by WooCommerce

StoreLeads, WooCommerce Growth

1420+

official WooCommerce Marketplace products, and growing daily

Woo Marketplace

90k+

developers, creatives, and builders
supporting WooCommerce merchants worldwide

350+

core code contributors from
around the world

42.8%

of the web is built on WordPress

W3Techs, Usage statistics and market share of WordPress

*Regarding third-party measurement: WordPress plugin rules don’t permit the automatic collection of stats and performance data (although some merchants do opt in to share data). We use third-party measurement tools, including StoreLeads.app and W3Techs, to build an accurate estimate of WooCommerce installations, growth, and geographic distribution.

Latest Woo news

  • Good news

    Today we’ve launched Newsport, a very stylish and sophisticated magazine based theme which can house a wealth of blog posts on a clean newspaper-styled homepage. Newsport was one of the design concepts that was originially submitted in the theme contest we ran last year October. It was designed by Armono Wibowo – an Indonesian web…

  • WooTube haz homepage!

    When we first designed WooTube, we only intended it to be a simple video browser theme. Some complained that the homepage looked like a single post, probably because that is exactly what it was 🙂 WooTube has been out for nearly a month, and it seems like it has been well received, even though there…

  • The foreword thinking theme

    Foreword Thinking is a theme that as the name suggests has a home page that serves as an introduction to the rest of the website. My initial idea was to create a home page that resembled a magazine’s table of contents page with well presented blog post excerpts drawing you deeper into the content on…

  • Sneak peek at Productum

    As Adii mentioned last week there are some really exciting themes to look forward to over the next few months. Lately I’ve been fairly quiet being more involved in creating alternate styles for other designer’s woothemes, then designing themes myself, but over the last few weeks I’ve managed to find some time to work on…

View more Woo news

Why people love WooCommerce

Unlimited capability

WooCommerce developers can build 100% custom products as needed. The WooCommerce Marketplace also offers hundreds of extensions and themes that personalize and extend the capabilities of WooCommerce stores.

Woo customer support

WooCommerce has a worldwide community of developers, builders, and creatives ready to help anyone build an online business that scales.

Open source roots

As a freely downloadable plugin for WordPress, WooCommerce has always been a part of the open-source community. Democratizing commerce is at our core.

Ownership over leasing

Woo customers own their site end to end, with a 100% open-source platform, unlimited hosting options, and total control over their shopping experience.

Brand and logo guidelines

For logos, typography, and guidance on tone, check out our brand guidelines.

Brand guidelines
Icons of lettering and brand colors, plus the Woo logo
Icons of lettering and brand colors, plus the Woo logo

Contact the Woo Press Team

Press contact

Please direct all press inquiries to:
press@woocommerce.com

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