Woo Newsroom

What is Woo?

Woo is the company behind the leading open-source ecommerce platform, WooCommerce, powering 4M+ stores.† Built on WordPress, WooCommerce empowers anyone, anywhere, to sell anything with truly unlimited extensibility, flexibility, and control over how they build and evolve their business.

Launched in 2011 and acquired by Automattic in 2015, Woo is a fully distributed company with employees worldwide.

† StoreLeads, August 2025

WooCommerce in numbers

4M+

live installations.†
 

StoreLeads (using WooCommerce Cart/Checkout),
State of Ecommerce

33.5%

of all ecommerce is powered by WooCommerce.

StoreLeads, Growth of WooCommerce

1,253+

official WooCommerce Marketplace products, and growing daily.
 

Woo Marketplace

90k+

developers, creatives, and builders
supporting WooCommerce merchants worldwide.

350+

core code contributors from
around the world.

43.4%

of the web is built on WordPress.

W3Techs, Usage statistics and market share of WordPress

†

Regarding third-party measurement: WordPress plugin rules don’t permit the automatic collection of stats and performance data (although some merchants do opt-in to share data). We use third-party measurement tools, including StoreLeads.app and W3Techs, to build an accurate estimate of WooCommerce installations, growth, and geographic distribution.

Latest Woo news

  • WooThemes is now running WordPress 2.7!

    We have now updated all our demo themes to the latest version of WordPress! There were no problems at all in the upgrade, so you can go ahead and upgrade! There is no need to update your theme to the latest version if it is working fine on your current installation. The new version of…

  • Busy Bees

    What a year 2008 has been, WooThemes is only 5 months old, yet we’ve launched 17 themes, answered about 2 400 support queries (14 000 forum threads!), and replied to a heap of sales/administration emails. To put it lightly we’ve been busy bees . Today is a very special day as we are launching the…

  • It’s a simple blog theme

    It’s the 28th of the month and we’ve got just enough time to squeeze another theme release in before the end of the month, that mean’s we’ve launched 3 themes this month! BlogTheme is another design concept that we received through our WooContest . Designed by Chris Rowe, who also designed Gotham News , this…

  • WooThemes needs a Master Woo Ninja

    As we continue to grow and release more and more themes so does our support queries in the forums. We have a dedicated team of great Woo Ninjas, but we are looking for one particular ninja who can dedicate a bit more time to our forums. We are wanting someone who will check the forums…

View more Woo news

Why people love WooCommerce

Unlimited capability

WooCommerce developers can build 100% custom products as needed. In the WooCommerce Marketplace, you’ll find hundreds of extensions and themes that personalize and extend the capabilities of WooCommerce stores.

A global, creative community

WooCommerce has a worldwide community of developers, builders, and creatives ready to help anyone build an online business that scales.

Open source roots

As a freely downloadable plugin for WordPress, WooCommerce has always been a part of the open-source community. Democratizing commerce is at our core.

Ownership over leasing

Woo users build and own their shop, end to end, with a 100% open-source platform, unlimited hosting options, and total control over their shopping experience.

Brand and logo guidelines

For logos, typography, and guidance on tone — visit our brand and logo guidelines.

Brand guidelines

Contact the Woo Press Team

Press contact

Please direct all press inquiries to:
press@woocommerce.com

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