Woo Newsroom

What is Woo?

Woo is the company behind the leading open-source ecommerce platform, WooCommerce, powering 35% of the top million online stores.* Built on WordPress, WooCommerce empowers anyone, anywhere, to sell anything with truly unlimited extensibility, flexibility, and control over how they build and evolve their business.

Launched in 2011 and acquired by Automattic in 2015, Woo is a fully distributed company with employees worldwide.

† StoreLeads, Store Leads, March 2025 ​​

WooCommerce in numbers

4.6M

live installations.†
 

StoreLeads (using Woo Cart/Checkout),
State of Ecommerce

35.6%

of all ecommerce is powered by WooCommerce.

StoreLeads, Growth of WooCommerce

1,100+

official WooCommerce Marketplace products, and growing daily.
 

Woo Marketplace

80k+

developers, creatives, and builders
supporting WooCommerce merchants worldwide.

350+

core code contributors from
around the world.

398

Woo employees around the world.

†

Regarding third-party measurement: WordPress plugin rules don’t permit the automatic collection of stats and performance data (although some merchants do opt-in to share data). We use third-party measurement tools, including StoreLeads.app and W3Techs, to build an accurate estimate of WooCommerce installations, growth, and geographic distribution.

Latest Woo news

  • The WooThemes Showcase has arrived

    As mentioned in my previous post, 13 wonderful websites using WooThemes , our plan has been to introduce a CSS gallery showcasing only WooTheme based websites. The idea behind the showcase is to get our readers inspired about the possibitilities of our WordPress themes and drive traffic to our wonderful community of designers and bloggers…

  • 13 Wonderful Websites using WooThemes

    Just a quick note to point you in the direction of a post I’ve recently written featuring 13 wonderful websites using our WooThemes. As our registered users are aware there is a showcase forum in our support forums where you can submit your customization of a WooTheme for others to view. A showcase gallery, viewable…

  • Smells like Fresh News

  • New and Improved Demo Style Switcher

    One of the key features with our themes is the multiple styles they come packaged with, that you can easily select with a click of a button in our options panel. We are now proud to introduce our custom made theme/style switcher for our demo themes. Now you can preview all the different themes by…

View more Woo news

Why people love WooCommerce

Unlimited capability

WooCommerce developers can build 100% custom products as needed. In the WooCommerce Marketplace, you’ll find hundreds of extensions and themes that personalize and extend the capabilities of WooCommerce stores.

A global, creative community

WooCommerce has a worldwide community of developers, builders, and creatives ready to help anyone build an online business that scales.

Open source roots

As a freely downloadable plugin for WordPress, WooCommerce has always been a part of the open-source community. Democratizing commerce is at our core.

Ownership over leasing

Woo users build and own their shop, end to end, with a 100% open-source platform, unlimited hosting options, and total control over their shopping experience.

Brand and logo guidelines

For logos, typography, and guidance on tone — visit our brand and logo guidelines.

Brand guidelines

Contact the Woo Press Team

Press contact

Please direct all press inquiries to:
press@woocommerce.com

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