Woo Newsroom

What is Woo?

Woo is the company behind the leading open-source ecommerce platform, WooCommerce, powering 4M+ stores.† Built on WordPress, WooCommerce empowers anyone, anywhere, to sell anything with truly unlimited extensibility, flexibility, and control over how they build and evolve their business.

Launched in 2011 and acquired by Automattic in 2015, Woo is a fully distributed company with employees worldwide.

† StoreLeads, November 2025

WooCommerce in numbers

4M+

live installations.†
 

StoreLeads (using WooCommerce Cart/Checkout),
State of Ecommerce

33%

of all ecommerce is powered by WooCommerce.

StoreLeads, Growth of WooCommerce

1,315+

official WooCommerce Marketplace products, and growing daily.
 

Woo Marketplace

90k+

developers, creatives, and builders
supporting WooCommerce merchants worldwide.

350+

core code contributors from
around the world.

43.2%

of the web is built on WordPress.

W3Techs, Usage statistics and market share of WordPress

†

Regarding third-party measurement: WordPress plugin rules don’t permit the automatic collection of stats and performance data (although some merchants do opt-in to share data). We use third-party measurement tools, including StoreLeads.app and W3Techs, to build an accurate estimate of WooCommerce installations, growth, and geographic distribution.

Latest Woo news

  • New EU Tax Regulations: What OSS and IOSS Means for Your Store

    On July 1, 2021, new EU tax regulations will come into play when the European Union (EU) Value-Added Tax (VAT) eCommerce package takes effect. The changes are a major overhaul of current tax rules, designed to simplify processes and administration for merchants. They will impact virtually every business-to-consumer (B2C) business involved in cross-border eCommerce trade…

  • How the Pandemic has Changed International Ecommerce — for Good

    Global eCommerce is here to stay. Even small companies can expand internationally & experience massive growth. It’s easier than you think; here’s how.

  • Powerful New Bookings Automations from AutomateWoo

    Use WooCommerce Bookings? There’s a new, powerful way to improve the customer experience with automated email notifications. Introducing AutomateWoo 5.3.

  • How nonprofits can thrive with WooCommerce

    Overwhelmed by a flood of different platforms, tools, & systems? See how WooCommerce simplifies operations & amplifies the efforts of nonprofits everywhere.

View more Woo news

Why people love WooCommerce

Unlimited capability

WooCommerce developers can build 100% custom products as needed. In the WooCommerce Marketplace, you’ll find hundreds of extensions and themes that personalize and extend the capabilities of WooCommerce stores.

A global, creative community

WooCommerce has a worldwide community of developers, builders, and creatives ready to help anyone build an online business that scales.

Open source roots

As a freely downloadable plugin for WordPress, WooCommerce has always been a part of the open-source community. Democratizing commerce is at our core.

Ownership over leasing

Woo users build and own their shop, end to end, with a 100% open-source platform, unlimited hosting options, and total control over their shopping experience.

Brand and logo guidelines

For logos, typography, and guidance on tone — visit our brand and logo guidelines.

Brand guidelines

Contact the Woo Press Team

Press contact

Please direct all press inquiries to:
press@woocommerce.com

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