Woo Newsroom

What is Woo?

Woo is the company behind the leading open-source ecommerce platform, WooCommerce, powering 4M+ stores.† Built on WordPress, WooCommerce empowers anyone, anywhere, to sell anything with truly unlimited extensibility, flexibility, and control over how they build and evolve their business.

Launched in 2011 and acquired by Automattic in 2015, Woo is a fully distributed company with employees worldwide.

† StoreLeads, September 2025

WooCommerce in numbers

4M+

live installations.†
 

StoreLeads (using WooCommerce Cart/Checkout),
State of Ecommerce

33%

of all ecommerce is powered by WooCommerce.

StoreLeads, Growth of WooCommerce

1,300+

official WooCommerce Marketplace products, and growing daily.
 

Woo Marketplace

90k+

developers, creatives, and builders
supporting WooCommerce merchants worldwide.

350+

core code contributors from
around the world.

43.4%

of the web is built on WordPress.

W3Techs, Usage statistics and market share of WordPress

†

Regarding third-party measurement: WordPress plugin rules don’t permit the automatic collection of stats and performance data (although some merchants do opt-in to share data). We use third-party measurement tools, including StoreLeads.app and W3Techs, to build an accurate estimate of WooCommerce installations, growth, and geographic distribution.

Latest Woo news

  • WooPayments Now Supports Subscriptions

    Capture recurring revenue, set up payment plans, sell subscriptions, or offer weekly services all directly from your WordPress dashboard.

  • AutomateWoo 5.1 – Preset workflows

    We are excited to announce that we’ll soon be releasing version 5.1 of AutomateWoo which contains our latest feature – Preset Workflows. Additionally, with this release, we’ve begun moving AutomateWoo over to using the same background processing system as WooCommerce Core – Action Scheduler. Please read on for more details.

  • AutomateWoo 5.0 – Manual workflows

    We are thrilled to announce that we’ll soon be releasing version 5.0 of AutomateWoo which contains one of our most requested features – manual workflows. The release also contains a number of other new features and fixes to improve your experience with AutomateWoo. As this is a major release we have made a few breaking…

  • New WooCommerce Navigation Prototype: Call for Testers

    Enjoy a first look at the new WooCommerce navigation prototype & weigh in on how it impacts store management. Get early access & shape the future of Woo!

View more Woo news

Why people love WooCommerce

Unlimited capability

WooCommerce developers can build 100% custom products as needed. In the WooCommerce Marketplace, you’ll find hundreds of extensions and themes that personalize and extend the capabilities of WooCommerce stores.

A global, creative community

WooCommerce has a worldwide community of developers, builders, and creatives ready to help anyone build an online business that scales.

Open source roots

As a freely downloadable plugin for WordPress, WooCommerce has always been a part of the open-source community. Democratizing commerce is at our core.

Ownership over leasing

Woo users build and own their shop, end to end, with a 100% open-source platform, unlimited hosting options, and total control over their shopping experience.

Brand and logo guidelines

For logos, typography, and guidance on tone — visit our brand and logo guidelines.

Brand guidelines

Contact the Woo Press Team

Press contact

Please direct all press inquiries to:
press@woocommerce.com

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